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Civolution's Teletrax to Measure Live TV Coverage of Red Bull's Crashed Ice, X-Fighters and Cliff Diving

Teletrax – Television Monitoring solution provides content owners and distributors with the most comprehensive global monitoring

Civolution, a leading provider of technology and services for identifying, managing and monetizing media content, announces today that Red Bull has chosen the Civolution Teletrax – Television Monitoring solution to measure the TV reach of its live event coverage. Red Bull stages a series of high-profile, high-octane sports events around the world, which are broadcast around the globe, including Red Bull Crashed Ice, Red Bull X-Fighters and Red Bull Cliff Diving World Series.

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“I’m delighted that Red Bull, one of the most dynamic and innovative companies, has chosen Civolution to monitor this year’s broadcast coverage of its key live events,’’ says Andy Nobbs, Chief Commercial Officer at Civolution. “Civolution’s Teletrax monitoring solution provides meaningful broadcast intelligence helping our clients to accurately measure the television reach and performance. It enables Red Bull to obtain quality tracking data about when and where the live events are aired on television worldwide. The solution integrates well in television production workflows and the online results make it easy to obtain rapid tracking results and make analysis. It is a proven powerful tool that enables our clients to measure the effectiveness of their campaigns and brand marketing activities.”

Civolution’s Teletrax – Television Monitoring solution provides content owners and distributors with the most comprehensive global monitoring network available, tracking the television broadcasts of over 1,550 channels in more than 50 nations throughout Europe, Asia, the Middle East, Australia, South and Central America and Canada.

The 2011 live Red Bull events monitored by Civolution’s Teletrax - Television Monitoring, include:

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Red Bull Crashed Ice a combination of ice hockey, downhill skating and boardercross. At speeds of up to 50 km/h, the skaters race on an ice track full of turns, jumps and underpasses. Crash-landings are guaranteed in these head-to-head races and it’s highly competitive as only the two fastest contestants in each heat qualify for the next round.

Red Bull X-Fighters: Created in 2001, this concept has grown to become the biggest and most respected freestyle motocross tour on the planet, featuring the world’s best riders throwing down mad tricks in stunning locations across the globe.

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The Red Bull Cliff Diving World Series follows the traditional high diving format and is a mix of the rules from FINA and HAD and travels the globe from the Easter Islands to Yalta.

Civolution

Civolution is the leading provider of technology and solutions for identifying, managing and monetizing media content. The company offers an extensive portfolio of cutting edge watermarking and fingerprinting technology applications for audience measurement, media synchronization and forensic marking of media assets in pre-release, digital cinema, PayTV and online. Through its solutions portfolio Civolution offers the most comprehensive global media monitoring (television, internet, and radio) and online content identification and monetization to facilitate and manage profitable content distribution.

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