7th Asian Winter Games - Khabar TV
“It is the first time an event of this magnitude has been held in Kazakhstan and it has been a great experience for us. Thanks to IGBS we have learnt so many things that will be important to us in the future and that we will use in our coverage for years to come.” Broadcasting eight Asian Winter Games events, Khabar TV have been putting out six hours of coverage per day on each of their three channels. Along with 80% live coverage and 20% delayed, viewers have also enjoyed a daily highlights programme as well as a magazine show.
Curiously the broadcaster’s biggest challenge and biggest success at the event can be traced to the same root. “The largest difficulty was when we first began preparation with IGBS as we did not know what to expect and what services would be provided. However, IGBS carefully explained everything to us and now we have a perfect understanding of how an event like this is broadcast. And, of course, gaining that knowledge is our biggest success.”
A team effort with Kazakhstan TV has provided coverage to viewers in the host nation, and there was a huge sense of anticipation in the build-up to the event. “Ourselves and Kazakhstan TV are the two most important broadcasters in the country and we have worked together on this project with one goal and one purpose. We are not competitors but partners who have helped each other.”
“There was a feeling of responsibility ahead of the event, everyone involved was very excited but also very worried as we all wanted to ensure that we broadcast this important event successfully and with dignity,” emphasised Bazhikeyev. “Especially for the Asian Winter Games we acquired TV equipment which we exploited in full for the unilateral broadcasting of the event. I am pleased to say that we have now gained very useful first-hand experience.”