Sales Channel Experts EMEA Gateway to Exhibit at IBC 2010
Designed with the needs of the post-production and graphic design communities in mind, Archion Technologies is leading the way in storage intelligence and solutions for cross-platform, shared media workflows. In fact the company’s high-performance, robust storage technology has been critical to the success of hundreds of TV and feature film projects.
Ranging from completely integrated, full-featured storage area network (SAN) solutions to highly compatible, uniquely intelligent, add-on RAID (Redundant Array of Independent Disks), storage systems for other popular file systems, such as Avid Unity, Archion's systems have been integrated with the full range of popular content creation tools in Avid, Apple, Adobe, Autodesk, Digital Vision and Pro Tools environments. All Archion storage solutions are powered by the award-winning Vdisk™ technology for a more flexible and scalable experience.
“We chose EMEA Gateway as our partner to support the sales drive for our storage solutions across EMEA as they are a respected business with strong links to both the end users and the expansive sales channels in the region. Their appointment will allow us to cost-effectively implement a route to market and deliver tangible sales results for Archion across this diverse territory,” said Dan Stern, Executive Vice President of Sales at Archion Technologies. “IBC will provide the springboard from which to launch our business regionally and we are very excited about the prospect of extending our storage offering into new and emerging markets.”
Another broadcast manufacturer that has selected EMEA Gateway as its partner to access the EMEA region is Tightrope Media Systems. This company offers a breadth of products for the professional broadcast and ‘Digital Out of Home’ space. It solutions include station automation with multi-format video server, an instant replay system as well as a web-centric digital signage solution.
IBC2010 will see the first European demonstration of Tightrope’s Zeplay instant replay system on the EMEA Gateway stand. Launched at NAB 2010, Zeplay is a four-in, four-out instant replay system that continuously records four 100Mbps HD-SDI streams while simultaneously playing out any or all of the streams. It is designed so that a single operator can effectively manage all four angles and all eight streams. It features a high-end jog/shuttle controller, a built-in multi-viewer for all eight streams, and GPI interfaces for integration into production systems. Zeplay is an ideal solution for sports applications including arenas, stadiums and Outside Broadcast vehicles.
“The time is right for the expansion of our international sales effort and by outsourcing our sales operation to EMEA Gateway in the Europe, Middle East and Africa regions, we are in a win/win situation,” said Steve Israelsky, Executive Director, International Sales at Tightrope Media Systems. “EMEA Gateway fills a real need in our business development strategy and is a key component to our route to market in this region. The company will enable us to rapidly expand our business by utilising their extensive network of contacts across the region while maintaining low overheads for Tightrope in the process.”
Tightrope will also display its web-centric Carousel digital signage solution at IBC. This system is already deployed at over 1000 organisations throughout the United States – including those in public sectors such as education and healthcare as well as the corporate markets.
“We are delighted to be exhibiting for the first time at this year’s IBC as this show is one of the key events in the broadcast and entertainment industry calendar,” said Guy Elliott, Managing Director of EMEA Gateway. “IBC provides us with an excellent platform to promote some of the leading lights in our portfolio including Archion Technologies and Tightrope Media Systems products.”
EMEA Gateway is the brainchild of Guy Elliott, an internationally-recognised industry sales expert. Elliott’s inherent knowledge and expertise of this sector and the diverse European landscape — with its local language and nuances — comes from over 25 years of international operation in the broadcast technology sector. Elliott is particularly proficient at establishing sales channels and driving revenue opportunities across this region.
About EMEA Gateway
EMEA Gateway provides sales and marketing expertise in the broadcast and media industry to facilitate sales between technology manufacturers and the end users through its strong network of sales channels in Europe, Middle East and Africa. EMEA Gateway offers its clients the opportunity to outsource their sales and marketing activities and in doing so they can take full advantage of EMEA Gateway’s established reseller networks and dynamic routes to market. With over 25 years of experience in selling to broadcast and media end users in the region, EMEA Gateway provides a single point of contact for businesses that wish to create an individual tailored program to cover all of outsourced sales activities. This in turns will enable manufacturers to accelerate their businesses expansion plans and establish their products and services into the EMEA regions at a very low cost of entry. EMEA Gateway is based in Bracknell, Berkshire, in the UK. For more information, please go toEMEA Gateway