Move Over Bradley & Sir Chris, Harris’ Richard Scott is Cycling to IBC!

Harris Broadcast Communications is a gold sponsor of the event. Other sponsors include Arri, Digital Projection and Medri-Kinnon

As a result of what some might regard as a fool-hardy wager over dinner at last year’s Vision Charity Ball in London, well known senior broadcast industry executive, Richard Scott, is set to climb into his lycra shorts and cycle to Amsterdam this year. Scott, whose day job sees him heading up global sales and service operations for Harris Broadcast Communications is one of a team of 13 cyclists that will take part in the IBC2IBC Charity Cycle Challenge.

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Last year, the inaugural running of the event saw the team raise over $50,000 for the Vision Charity to support blind and partially sighted children and young people. This year, the team’s target is to surpass that amount and Scott reports a very generous response from family, friends and colleagues who have sponsored his ride.

Perhaps what motivates many of these donations is a near disbelieving respect for Richard’s ambition. Whilst most of the rest of the team are enthusiastic amateur cyclists, Richard is a new-comer to the masochistic sport of endurance cycling. Previously, his cycling endeavours have been restricted to family outings and a single 60 mile ride whilst visiting Harris’ headquarters in Denver, USA. Over two days in the run up to IBC, the team will cycle from the IBC Offices in central London direct to the RAI Centre in Amsterdam – a distance of almost 300 miles.

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Sources within Harris report that Richard is taking the challenge very seriously – beers at the bar in the evening have been replaced by energy drinks, fresh fruit and lunchtime bike rides. “If I do manage to complete the challenge it will send a message to all those 50-something execs in our industry that all is not lost,” commented Richard Scott. “I might need a rather large cushion to sit on at IBC, but it will all be worth it if we beat the target and raise a good sum for the VICTA and Vision Charities.”

Last years IBC2IBC participants arriving in Amsterdam

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The IBC2IBC Cycle Challenge is the brainchild of Richard’s former Harris colleague, Ciaran Doran. “Little did I know that some harmless banter over dinner at the Vision Ball would lead to this, but congratulations to Richard,” commented Ciaran Doran. “Every year we should all do something a little crazy, challenging, even madly out of our comfort zone to both challenge ourselves and to do good for others.”

If you wish to contribute to Richard’s sponsorship fund, you can do so easily online by visiting www.virginmoneygiving.com/RichardTScott

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