IBC 2010 Approaches Kick-Off

IBC 2010 in Amsterdam

• FIFA World Cup in 3D
• Innovation Awards
• Conference Online
• Content Creation
• The Big Screen
• Exhibitor List


The FIFA World Cup in 3D

The FIFA World Cup, one of the most eagerly anticipated events in the global electronic entertainment industry’s four-year cycle, is now well underway. This year the focus on the tournament is more intense than ever too, as it marks the biggest deployment of stereoscopic 3D technologies to date. IBC2010 will be the first opportunity for the industry to conduct a post mortem into events in South Africa, as well as examine the future evolution of stereoscopic 3D with a raft of new products set to debut at the show.

Innovation Awards Shortlist Announced

The shortlist for the IBC2010 Innovation Awards has been announced. There are three hotly contested categories for the most innovative use of technology for a new project in content creation, content management and content delivery. In addition this year the judges are awarding a special, fourth award to TV Globo in Brazil for its development of Flutuador, an innovative floating device it created to monitor and raise awareness of pollution levels in the Tiete river.

The IBC Awards Ceremony takes place at 18:30 on Sunday 12 September in the RAI Auditorium. All IBC visitors are welcome to attend the ceremony.


Explore the Conference online

The IBC2010 Conference Programme is now online. Covering all six days of the Conference from Thursday 9 September onwards, it is a dynamic document that changes as the Conference programme evolves in the run-up to the show itself. As such it’s worth bookmarking it and checking back often, as new sessions, speakers and special events are added over the forthcoming months.

Recent speaker confirmations include: Peter Angell, head of the production & programming division, HBS Group, detailing his experiences in producing stereoscopic 3D coverage of the World Cup; Shane Warden, MD of Pepper Post, looking at workflow options in post production; and consultant John Ive examining best practices in project management. Many more will be announced over the coming months.

Content Creation & Innovation Stream

One of the four streams at this year’s IBC Conference, the Content Creation & Innovation stream contains an incredibly wide-ranging variety of sessions and speakers. From social media, to shiny floor, post production and sports broadcasting, the stream brings together leading cutting edge companies and individuals from all over the world to the RAI to share their knowledge.

Highlights include Facebook’s Trevor Johnston speaking at the ‘Social Media: Look who's talking now’ session; Objective’s Simon Dinsell, director of ‘The Cube’ on the 24/7 production cycle taking root in shiny floor productions; and Abe Peled, chairman and chief executive officer, NDS, speaking in the session ‘How to protect your premium content in the connected era’. Sessions are sure to sell out early, so register and book your seat now.


The IBC Big Screen

One of the USPs that IBC enjoys with its venue at the RAI is the IBC Big Screen, a 1700-seat auditorium and cinema situated right at the heart of the show that is kitted out with the latest 2k and 4k projectors, not to mention state-of-the-art 5.1 surround sound. And with stereoscopic 3D a deservedly hot topic at the show this year, that makes it the perfect place to showcase the format at its immersive best.

The IBC Big Screen will host Conference sessions – especially on Monday’s 3D-themed Conference day – technology demonstrations from leading manufacturers developing 2D and 3D products at all points in the production chain, and, of course, screenings of major movies. Check the site for details as the show gets closer.

Exhibitor List

The IBC2010 Exhibitor List is now online and is the perfect way to research and plan your visit to IBC before you arrive in Amsterdam. With over 1,300 exhibitors in thirteen halls, not forgetting outside exhibits, IBC truly is a mammoth show. The comprehensive Exhibitor List is therefore an invaluable tool that can save you time and effort at the RAI. The list can be searched alphabetically, by keyword, or by over 200 product categories, and contains a wealth of company information and even a product gallery, allowing you to pinpoint exactly who you want to see and exactly where they are.


IBC Registration