HARMAN JBL VERTEC® Line Arrays Take the Stage at 28th Annual ASCAP Pop Music Awards

Swank Audio Visuals provided a JBL VERTEC line array system for the ASCAP Pop Music Awards at the Renaissance Hollywood Hotel

ASCAP (the American Society of Composers, Authors and Publishers), in association with the I Create Music Expo, recently held its 28th Annual ASCAP Pop Music Awards at the Renaissance Hollywood Hotel and Spa in Los Angeles. The event honored the songwriters and publishers behind some of today’s most popular music and was attended by some of music’s biggest artists, composers and industry luminaries.

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The rental sound system contractor for the ASCAP Pop Music Awards was Swank Audio Visuals, who provided a HARMAN JBL VerTec® line array system for the event. Swank AV is a national meeting, convention and special event production company based in St. Louis, Missouri, partnering with approximately 375 resorts and hotels in 175 locations in the US, Canada and Mexico. The company’s Renaissance Hollywood Hotel office handled the audio installation for the awards night.

Swank AV deployed 12 JBL VerTec VT4888 midsize line array elements for the main stage audio system, with six cabinets per side. In addition, four VT4880 fullsize arrayable subwoofers were grouped together in a hidden cluster behind the stage. Crown IT12000 HD amplifiers powered the system.

“The sound system design came together from the collaborative efforts of Swank AV Director Damien O’Donnell, Technical Director Maurice Sams and the ASCAP team, who identified our goals for this year’s program,” said Ryan Göllner, Assistant Director of Audio Visual Services at Swank Audio Visuals. “The main challenge was finding a system that provided clean sight lines for the all-important visual content during the awards and symposiums, while simultaneously providing the kind of clarity and power required to serve a room full of famous musicians, labels and publishers!”

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“During pre-production, the Swank AV team collectively felt that this year’s event would be a perfect opportunity to utilize the tandem capabilities of a JBL/Crown system design, and it really came through with flying colors,” Göllner continued.

“The I Create Music Expo and associated ASCAP Pop Music Awards is a gathering of some of the most influential songwriters and publishers in the business, and it provides a great place within the music industry for people to come together into one forum from all walks of life, to network, build and showcase their talents,” Göllner noted. “It’s also an excellent opportunity for Swank Audio Visuals to move forward beyond the typical role that people normally see in-house AV providers inhabiting, and to demonstrate what a good sound contractor can provide, to an appreciative audience of artists and industry insiders.”

Göllner concluded, “The attendees were as pleased as our clients were with the result. The sound was truly stunning and enabled us to make a significant contribution in showcasing the artists at their absolute best.”

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