Vitec Videocom, Vizrt and Ncam Agree Partnership
Ncam Live is a unique camera tracking solution that offers broadcast productions virtual and augmented graphic technology without limits. The device uses a lightweight sensor bar attached to a camera to track natural markers in the environment, allowing the camera to move freely in all locations while generating a continuous stream of extremely precise positional information that can feed all industry standard graphics engines.
Ncam’s virtual tracking technology is the only of its kind that has been proven in the broadcast industry with major broadcasters around the world such as the Weather Channel, ESPN, AMP Visual TV, FOX, TV Globo and the NFL having recently implemented the solution.
"We have worked with Ncam for more than two years since they were the first company on the market with unrestricted augmented reality capabilities," said Francois Laborie, Vizrt CCO. "When doing outdoor augmented reality, no other system has proven to be as stable and robust, making Ncam an obvious choice as a preferred partner for real-time virtual tracking technology. Together we have taken part in the world's most high-profile events and I look forward to bringing more integrated solutions to the market that will benefit our customers in the future."
“Vizrt’s global reach and premium market position in live graphics are a perfect match for Ncam,” said Nic Hatch, CEO of Ncam. “They are in a fantastic position to sell and support the growth of our technology in the broadcast industry. We are confident this end-to-end graphics workflow solution will thrive with broadcasters.
Vizrt will sell, service and support Ncam products worldwide as part of the agreement.
“Ncam offers broadcasters truly ground breaking products,” said Matt Danilowicz, CEO of Vitec Videocom. “This new partnership will bring broadcasters from all around the world into the future. I am extremely excited to see this technology flourish within the industry.”
Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, video editing, compositing, and playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. Vizrt has nearly 600 employees and operates in 40 offices worldwide. Vizrt is a privately owned company by Nordic Capital Fund VIII.
About Ncam Technologies
Ncam develops innovative virtual production technology and products for the film, television and broadcast industries. Ncam was founded out of a requirement for an affordable, effective and flexible real-time augmented reality solution for the entertainment sectors, answering specific requirements and needs within virtual production. Ncam’s award winning technology has been used on: Autumn International Rugby (BSkyB), NFC Championship Game (Fox Sports), Monday Night Football (ESPN), X Games (ESPN), Bundesliga (Sky Deutschland) FIFA World Cup 2014 (SWR & ZDF), Super Bowl XLVIII (Fox Sports), Daytona (Fox Sports) Avengers, Age of Ultron (Marvel), Jupiter Ascending (Warner Bros.), Edge of Tomorrow (Warner Bros.) and White House Down (Columbia).
About Vitec Videocom
Vitec Videocom, the Broadcast Division of The Vitec Group plc, brings together some of the most respected, innovative and sought-after brands in the industry: Anton/Bauer, Autocue, Autoscript, Bexel, Camera Corps, Litepanels, OConnor, Paralinx, Sachtler, SmallHD, Teradek, The Camera Store, Vinten and Vinten Radamec. It acts as an endorsing brand for these market-leading broadcast, film and pro video products, encouraging multi-brand system sales and simplifying the way that customers worldwide do business.
Vitec is a global provider of premium branded products and services to the Broadcast and Photographic markets. Vitec is based on strong, well-known, premium brands on which its customers worldwide rely.