Video a Megatrend in the Networked Society

• Hans Vestberg holds keynote speech at MIPTV Connected Creativity forum in Cannes

At the MIPTV conference in Cannes, France, Ericsson (NASDAQ: ERIC) President and CEO Hans Vestberg said that an important driver of the Networked Society is consumer demand for multimedia anywhere, anyplace, and any way they want it.

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The Networked Society is the result of mobility, broadband and cloud computing coming together and becoming relevant to users. Vestberg predicted that by 2016, there will be five billion mobile broadband subscriptions. On that foundation, he said applications and video services can be easily set up and maintained in the cloud.

• Television viewing habits increasing on the move, increasing complexity for mobile networks

He said the challenge for content owners and distributors is to be creative in the environment where the technology is ready, but it is not useful until consumers make it personal. “The pressure is on, for content creators, service providers, and technology partners like us at Ericsson. We have to continuously redefine ourselves. Collaboration, and connected creativity, will increase our chances for success.”

He named the recently-announced alliance with Akamai as an example of that. “The cloud makes low-cost and disruptive tools available for both creation and distribution of content across the globe. With Akamai, we are making the mobile internet a reality, prioritizing content and ensuring quality of service,” said Vestberg.

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• Media and video delivered from the cloud will improve delivery speed, reduce cost and increase quality of service

Onstage, Vestberg showed Ericsson’s IPTV Remote, a device that lets users control live broadcast TV, on-demand video, internet video, photos and audio. “This is one creative solution that we are bringing to the market, giving people the freedom to choose their content and how they access it.”

Ericsson ConsumerLab research shows that people are watching more video content on devices such as smartphones and tablets, but 93 percent of people surveyed still watch broadcast TV at home. “The opportunity to bring relevant solutions to viewers is greater, not smaller,” said Vestberg.

He continued: “By 2015, there will be more HD content than Standard Definition content, and 90 percent of internet traffic will be video. The combination of those results in complexity that can only be solved with networks that are smart, scalable and give superior performance.”

About Ericsson

Ericsson is one of the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.

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