Spain’s Atresmedia Outfits New HD Studio with Grass Valley Solutions

“The concept of our new studio design is based on an architecture of centralized production resources such as studio cameras, video servers, graphics, switchers and Digital Video Effects (DVE)," explained Raul Lorenzo, Head of Broadcast Engineering & Technical Support, Atresmedia. "We listed quality and dependability as our most important factors when selecting a solution. A few months ago, Grass Valley loaned us a Karrera switcher, and we were satisfied with its easy-to-use features—such as its intuitive control panel and touchscreen side panel. We were able to trial for ourselves that it really offers the high-end features we expect from Grass Valley, but at a mid-market switcher price.”

The lightweight Karrera with K-Frame, delivers a modular approach to production switchers. It encompasses an intuitive, easy-to-learn control panel, touchscreen side panel interface, and delivers full 3G 1080p50/60 HD support while drawing less power than other switchers in its class. The Karrera gives Atresmedia considerably more production flexibility and power to manage its various TV channels. With K-Frame, Atresmedia can benefit from greater macro flexibility and features like internal video clip storage and playback, as well as a M/E multi-previewer function.

Further simplifying Atresmedia’s overall operation is the K2 Dyno Replay System, which provides a comprehensive set of live production replay tools that are seamlessly integrated for use in nonlinear, file-based production environments. K2 Dyno offers a more streamlined and familiar workflow, with the ability to work in tandem with other members of Grass Valley’s K2 family of products.

“Switching and replay technology are key to the successful function of any broadcast environment, and we’re pleased to have provided such an established company like Atresmedia with the necessary tools it needs to deliver a more paralleled workflow,” said Said Bacho, Senior Vice President, EMEA, Grass Valley. “Grass Valley has a very strong position in Europe, and Spain is undoubtedly a key area of growth for the region. So it’s exciting to see Grass Valley solutions being used in projects like this.”

About Grass Valley
Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® Awards for technology innovation, Grass Valley’s product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley’s next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.