Sony Speeds up SxS PRO Memory Card Range and Boosts Continuous Shooting

Enhancements completely compatible with Sony XDCAM/XDCAM EX equipment

Sony Corporation has expanded its SxS PRO memory card range with a new generation which offers twice as fast writing speed than previous models and has increased the efficiency of XDCAM even further with the launch of the new PHU-220R.

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Increased transfer speed up to 1.2Gbps (read & write)

The new SxS PRO 64GB, SBP-64A model, can read and write data at up to an astonishing 1.2Gbps* through an ExpressCard slot, without the need for an adapter.

With this evolution of increased writing speed, professional users will be able to capture video of higher bit-rate. They will also be able to capture 120 minutes of recording in HD 422 50Mbps MXF mode, which is widely used in the broadcast area, and transfer content directly to a laptop in just 8 minutes (Based on Sony internal testing. Actual speed/time varies, depending on measurement condition), which will highly improve the global workflow.

In addition to its distinguished data transfer speed the SBP-64A also features high durability, reliability and useful functions with XDCAM/XDCAM EX, included in the full SxS memory card range, which is achieved through “Intelligent Technology by SxS”.

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“Intelligent Technology by SxS” has been developed to reach impressive data reliability & durability and to be completely compatible with Sony XDCAM/XDCAM EX equipment.

Data reliability is achieved through the “Power failure management” function which enables the card to read the data again by re-creating data management table in the event of sudden loss of power supply or if the card is accidentally picked out, as well as through the data-error correction or the data-defects minimizing function. Also, like its SxS predecessors, SBP-64A offers salvage function and slow-motion recording function as a result of being co-engineered with XDCAM/XDCAM EX.

The new SxS PRO 64GB will be available in October 2011.

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PHU-220R has twice the storage capacity of its predecessor, stable data transfer and excellent reliability

This latest Professional Hard Disk unit offers 220GB of full continuous recording to professional videographers using XDCAM EX (Only 3-drive mode available with PMW-EX1, PMW-EX3 and PMW-EX30) & the latest XDCAM camcorders.

Successor to the light and robust PHU-120R, the new PHU-220R enables end-users to format the disk in one partition of 220GB or three partitions of 73GB*. This allows videographers to capture up to 220GB of continuous footage without having to switch from one drive to another. Simply by selecting 220GB mode, it’s now possible to shoot up to 950 minutes of HD content in SP mode or 730 minutes in HQ mode without interruption. Such high storage capacity makes PHU-220R perfect for long recordings such as inside sport events, conferences, weddings or long documentaries.

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With almost twice the storage capacity of its predecessor, stable data transfer and excellent reliability, PHU-220R is the perfect partner for PMW-EX1R, PMW-F3 and PMW-320/350/500 camcorders. A highly effective solution for shooting continuous HD video at a very affordable cost per GB.

PHU-220R is now available in Europe and replaces PHU-120K which will be discontinued.

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