Sony Continues to Champion Innovative Production with its ‘Believe Beyond HD’ Vision

At BVE 2012 Sony will showcase its latest Trimaster EL OLED, 35mm World, 3D and 4K solutions

Sony Professional today announced it will use this year’s Broadcast Video Expo show as an opportunity to demonstrate its continuing ascendancy in delivering its ‘Believe Beyond HD’ vision to customers. BVE 2012 will see Sony exhibit unparalleled, innovative technologies in 3D, 35mm, audio and Trimaster EL OLED, along with the groundbreaking F65 4K digital cinematography camera.  The camera, which is scheduled to begin shipping to the UK in January, has already received significant interest from the industry with substantial pre- orders placed from dealers and hire companies since its launch last year.

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The camera, which is scheduled to begin shipping to the UK in January, has already received significant interest from the industry with substantial pre- orders placed from dealers and hire companies since its launch last year.

“One of the key forces driving the industry this year will be 4K technology, with products such as Sony’s groundbreaking F65 motion picture camera proving to be a catalyst in the market. At BVE, Sony will show how customers are using 4K to excite viewers by enabling them to experience the highest quality images possible, just as the director intended” said Dave Cheesman, Sales Manager, Sony Professional.

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The Sony stand I20 at BVE has been designed with customer needs in mind, and will have four specific areas covering corporate and live event production, ENG and EFP, live production, and digital cinematography. Visitors will discover the full depth and breadth of Sony’s broadcast solutions, which continue to cater for every budget and production requirement. Sony will display how it is accelerating change in the media and broadcast industry, from independent production companies and freelancers, to international broadcasters and cinema chains. Sony will also demonstrate how its innovative products that go beyond HD are enabling customers to stay at the leading edge of content creation and distribution through a range of home, cinema and mobile platforms.

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