Sony appoints strategic media industry expert to lead European Professional Media solutions marketing team

Harrit will take over the position from Olivier Bovis, who will be moving to a new role as Director of Sales for Sony Professional Europe. Based in the UK, Harrit will harness in-depth, international experience in strategic planning and embracing new technologies, using insight gained from roles in the Danish Broadcasting Corporation and multimedia consultancy Multi Media Consulting A/S within Niras A/S.

Working to balance a high-level overview with driving day-to-day activity, Harrit will oversee the clear communication of Sony’s strategy as the company continues to develop market-leading solutions which address the needs of media organisations of all sizes. With over 20 years’ experience in broadcast, media, and IT, his deep expertise in the industry’s solutions and services will be invaluable as he brings a visionary outlook and strategic acumen to enhance the business and operational needs of media companies.

Adam Fry, Deputy Vice President at Sony Professional also said: “Michael’s invaluable experience, in both broadcasting and strategic multimedia consultancy, means that he already has a crystal clear understanding of the needs of our customers. Sony’s reputation for technological excellence and innovation is built on and driven by unparalleled understanding of the media and broadcast industry, and this is exactly what Michael brings to the team.”

Harrit joins Sony from a position as acting director of technology for a new media centre in Moscow, as well as an executive advisor to the board of one of Russia’s largest commercial TV station.

About Sony Professional
Sony is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals.