Snell to Provide Alchemist Ph.C-HD and Mach HD Standards Converters for NBC Olympics

Snell Systems Will Enable NBC Olympics to Perform HD Frame-Rate Conversion of Content for U.S. Distribution During Its Coverage

Snell announced that it will supply 21 Alchemist Ph.C-HD and 19 Mach HD motion compensated HD standards converters to NBC Olympics, a division of the NBC Sports Group, for its production of the 2012 London Olympic Games from London, England, July 27 – Aug. 12, 2012. The announcement was made today by David Mazza, senior vice president, engineering, NBC Olympics, and Simon Derry, president, Snell.

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Throughout the 2012 London Olympic Games, Snell's Alchemist Ph.C-HD and Mach HD systems will enable NBC's Olympics division to perform standards frame-rate conversion of 50-Hz-originated content to the 59.94-Hz U.S. standard for distribution.

"NBC's Olympics division has used Snell exclusively for standards conversion for the past four winter and summer Olympic Games, and for the 2012 London Olympic Games, our Alchemist Ph.C-HD and Mach HD systems will facilitate frame-rate conversion that yields pristine 59.94-Hz content for delivery to viewers across the United States," said Derry.

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"We are pleased to be working with Snell on our coverage of the 2012 London Olympic Games," said Mazza. "We work really hard to capture and preserve the best images possible at the Olympics. The Alchemist Ph.C-HD has proven time and again to be able to handle most everything we throw at it with beautiful results, and rock solid reliability."

About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting Olympic coverage across the networks of NBCUniversal. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

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Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories. NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was "the best overall Olympic experience ever provided by a U.S. network."

In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.

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