Snell Appoints Dave Payette to Role of Global Sales Director

Dave Payette, Global Sales Director at Snell

Snell today announced that Dave Payette has joined the company as global sales director. Payette will lead Snell's worldwide sales effort, overseeing operations in the U.K., France, Germany, Spain, Russia, Lebanon, India, Hong Kong, China, and the U.S. which deliver technology solutions and services to broadcast and media customers in over 100 countries. He will spearhead strategic initiatives through direct and indirect channels around the globe in support of Snell's continued growth and geographic expansion. Payette will be based in Reading and report to Simon Derry, Snell CEO.

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"Dave has a strong track record of international sales and channel management," said Derry. "His considerable experience and success in establishing and implementing cohesive enterprise-wide growth strategies will be invaluable as we continue to expand our sales and customer support operations across international markets."

Prior to joining Snell, Payette was managing director and head of sales at NEC U.K., where he oversaw an extensive range of enterprise IT and service-provider network portfolios. He helped NEC become a leading technology provider for the U.K.'s digital switchover (DSO) and enable Arqiva and the BBC to launch the world's first DVB-T2 digital broadcast service. Payette is also known for delivering the technology behind Anschutz Entertainment Group's $500 million transformation of London's Millennium Dome into The 02 Arena, the world's largest indoor entertainment complex and most popular music venue. He previously spent 15 years contributing to the international growth of American firms Electronic Data Systems (EDS), Lucent Technologies, and Avaya in senior sales and channel roles in Japan and the ANZ, APAC, and EMEA regions. Payette holds a Bachelor of Arts degree from the University of Michigan in Japanese Studies.

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"Industry shifts towards file-based workflows, IT platforms, and the Internet, not to mention the effects the Cloud will inevitably bring, make now a particularly exciting time to be in broadcast and media," said Payette. "Snell is well-positioned to capitalize on these trends and continue in its tradition of innovation and international success. The company's talent and compelling portfolio, including industry-leading offerings in the automation of digital TV playout, are evidence of this — and I look forward to contributing to Snell's tremendous growth potential."

About Snell
Snell is a leading innovator in digital media technology and provides broadcasters and global media companies with a comprehensive range of solutions to create, better manage, and streamline the distribution of content for today's multi-screen world. Snell provides the tools necessary to transition seamlessly and cost-effectively to HDTV, stereoscopic 3D, and 3Gbps operations. Headquartered in the U.K., Snell serves more than 2,000 broadcasters, post facilities, and global media companies in more than 100 countries through its worldwide team of sales and support personnel.

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