SMPTE Forum on Future Business Models to Feature IBM Service Leader and Screen Digest Head of Technology

Tom Morrod, the head of TV technology at the global research firm IHS Screen Digest, will moderate this panel which also will discuss the collaboration and/or consolidation that will be required, how organizations can keep costs down while maintaining value across their operations, and the financial impact of other issues, such as green initiatives, ongoing regulatory and legislative activities, and the transition to the cloud.

With content distributed across more channels than ever before and consumers multi-tasking across multiple screens Guillaume will discuss how analytical tools can enable the media companies of the future to understand, predict, and act upon changes in consumer behaviour – and use these deep insights to ensure the best possible consumer experience and business practices.

Since joining IBM in 2007, Guillaume has focused on delivering digital business-enablement solutions to leading broadcasters and publishers across Europe. He has also served as CTO in a Goldman Sachs-owned private equity firm focused on technology investments, built and ran Bertelsmann's electronic commerce platform worldwide and managed the enterprise-wide royalty management system at Sony Music Entertainment.

“Martin’s experience across enterprise-class media organisations and his focus on driving bottom-line benefits to his clients through innovation and technology-enabled transformation make him an outstanding choice for The Forum and we are delighted to have him participate,” said David Wood of the EBU and the chair of the symposium’s program committee.

A media-focused research, publishing, and consulting company, the work of Screen Digest spans the entire traditional and emerging media content and distribution technology value chains for music, movies, TV, games, and digital media.

“Screen Digest is well-known for providing the kind of thorough, detailed, and critical business intelligence that our attendees need to make the right investment decisions in the next 10 to 15 years,” said David Wood of the EBU and the chair of the symposium’s program committee. “We’re delighted to have Tom moderating this very important discussion.”

Other executive presenters at The SMPTE Forum include those from ABC Australia, ATSC, BSkyB, Cisco Systems, EBU, Ericsson, Fraunhofer Institute for Integrated Circuits IIS, Grass Valley, IBM, Intel, MPEG, NHK, Radio Bremen, Radio Television Hong Kong, Singapore Broadcasting, Sony, the Sports Video Group, Technicolor, Warner Bros., and zeebox.

The SMPTE Forum on Emerging Media technologies is the only symposium to bring together leading motion-imaging technologists, researchers, scientists, practitioners, manufacturers, and strategic thinkers. Over course of two days, it will provide a science-based, non-commercial opportunity for executives and other senior leaders from the broadcast, broadband, and cinema industries to discuss the most important and innovative research taking place over the next 10-15 years, with a particular focus on technologies likely to come to market within the next three years. All in an environment designed for easy networking.