Shanghai Oriental TV Studio Updates Audio With Soundcraft®

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Shanghai Oriental TV-owned Shanghai Media Group, Inc. (SMG), recently updated its studio in Pudong with a HARMAN Soundcraft Vi1 digital audio console. Pudong is a 400 square meter studio, mainly used for production of small scale variety shows

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SMG is one of Soundcraft's longest-served customers: before upgrading to the Vi1, the studio housed a Soundcraft B400 analog mixer. Tasked with budgeting for a new console, the project team compared the Vi1 with several competitive models. In comparison, SMG highlighted four key factors regarding the Vi1:

·    The Vi1’s world-class DSP processing technology—a result of Soundcraft and Studer’s many years of console expertise.

·    40-bit floating point processing technology.

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·    The Vi1’s Vistonics™ interface is easy to use. Different engineers use the studio all the time, so ease of use is very important.  Users can see most of the parameters on Vistonics screens so there is no need to scroll through menus.  

·       As well as the different functions, the Vi1 associates controls with different colors on the Vistonics touch screens and FaderGlow™. This makes operation of the Vi1 very intuitive.

With such strengths, it was obvious that the Soundcraft Vi1 came up as the winner in the final selection, and the studio is already happily using its new console.

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Shanghai Media Group
Shanghai Media Group (SMG), (Chinese: 上海文广新闻传媒集团, Pinyin: Shànghǎi Wénguǎng Xīnwén Chuánméi Jítuán) under the Shanghai Media & Entertainment Group (SMEG), is a multimedia television and radio broadcasting, news and Internet company. The company employs around 5,200 people, with capital assets totalling RMB 11.7 billion.

Formed in 2001, SMG is the result of a merger between the People’s Radio Station of Shanghai, East Radio Shanghai, Shanghai Television Station, and Oriental Television Station.


SMG’s core business is television broadcasting and related media entertainment services including sports, showbiz, performance arts, science and technology, and finance. The television broadcasting media consist of 11 analogue TV channels, 90 digital paid cable TV channels, a full broadcasting Internet TV service, along with 10 analogue and 19 digital radio services. The group also operates and owns 5 sports centres and 14 cultural art centres. Other areas of operation include newspapers, magazines, news websites, and audio-visual publishing.

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HARMAN designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

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