Ralf Schimmel new Director of Global Sales for the Lawo Group

Ralf Schimmel, Director of Global Sales at Lawo

Lawo, German manufacturer of audio and video broadcast solutions, has appointed Ralf Schimmel as Director of Global Sales, with effect from 1 July. In his new post, he is responsible for the strategic orientation and coordination of worldwide sales activities for all products, systems and solutions from the Lawo Group of companies. His appointment coincides with the expansion of Lawo’s international activities, as well as an expansion of the company’s audio, video, software, and IP networking technology product portfolio.

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"I am looking forward to my new role with Lawo. I am joining at an important time for an expanding company, with exciting opportunities for the future opening up," says Schimmel.

"In our new market position, it is important to co-ordinate the worldwide sales of individual Lawo companies for an effective market-driven strategy. We are delighted that Ralf Schimmel is taking on this important task within our group," says Philipp Lawo, CEO of Lawo. "His broad expertise, and his ability to develop and implement innovative sales strategies, are a great asset to the Lawo companies."

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Prior to joining Lawo, Schimmel was Chairman of the Board at a system integration and a service company. He has also previously worked as a sales director for many years.

Lawo enjoys a high reputation in the industry as a manufacturer of high-quality audio mixing consoles, routing systems, and audio networking products. In addition, the Rastatt/Germany-based manufacturer is pioneering innovative video processing systems and solutions for IP-based video and audio contribution.

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Lawo AG
Lawo designs and manufactures pioneering audio and video technology for TV and radio broadcast production, post-production, as well as live performance and theatrical applications. Products include digital audio mixing consoles, routers, video processing tools as well as IP-based video and audio transport solutions. All products are developed and manufactured according to highest quality standards at the company’s headquarters in the Rhine valley town of Rastatt, Germany.

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