Prime Focus Broadcast Makes Significant Audio Upgrades

Emmy award-winning audio department makes further improvements to hardware and software

Prime Focus Broadcast has made a substantial upgrade to the hardware and software of its Emmy award-winning audio department.

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All 7 audio suites at Prime Focus’ Old Compton Street facility have been upgraded to the newest version of Avid ProTools 10. Each suite has also received a substantial hardware upgrade, bringing Intel-powered Mac Pro machines supported with ProTools HDX processing cards into every system.  Each suite at Prime Focus Broadcast now boasts a 256 track mixing capacity, improved file management to simplify workflows and maximise productivity, and improved playback of reference media and new QuickTime formats.

Prime Focus Broadcast has also completed the upgrade of a third studio suite to full Dolby 5.1 Surround Sound, and purchased Surcode for Dolby E to increase Dolby layback capacity.

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In addition, a series of creativity and productivity enhancing software packages have been added to the department’s offering.  “New reverb and speaker emulation plugins Altiverb 7XL and Speakerphone 2 dramatically expand creative choices for our drama and shortform clients,” said Ben Hooper, Head of Audio for Prime Focus Broadcast UK, “while the purchase of Titan reconforming software has made international reversions much faster than previously possible.”

Andrew Condie, Head of Group Operations for Prime Focus Broadcast UK, said: “This series of upgrades really places us at the forefront of the industry both in terms of hardware and software.  I believe this significant upgrade investment demonstrates fantastic foresight by Prime Focus, making us one of the only facilities to offer this level of cutting-edge, next-generation audio post production. The upgrades, coupled with our award winning in-house sound engineers, put Prime Focus in a tremendous position to fulfil and exceed our clients’ needs in 2013 and beyond”.

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About Prime Focus
Prime Focus is a global Visual Entertainment Services group that provides creative and technical services to the film, broadcast, commercials, internet, and media industries. The group offers a genuine end-to-end solution from pre-production to final delivery - including stereo 3D visual effects, stereo 3D conversion, and video and audio post-production, digital intermediate, equipment hire, multi-platform content operations solutions and digital distribution.
Prime Focus employs almost 4,500 people with state-of-the-art facilities throughout the key markets of North America, the UK and India. Using its ‘World sourcing’ business model, Prime Focus provides a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets.

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