PREVIEW: ATG BROADCAST AT IBC 2010
"IBC 2010 comes at a very important point in the development of the broadcast industry," comments ATG Broadcast Managing Director Graham Day. "Continuing advances in 3D technology, combined with the global transition from analogue to digital transmission, are encouraging major broadcasters to look very seriously at the production and delivery of stereoscopic content. 3D broadcasting has tremendous potential to enhance the realism of television, particularly in drama, sports and documentary programmes. Most components required for 3D is now available, from studio through post-production and content-management to presentation and playout. We are already active in the design and installation of 3D-ready systems for some of our broadcast clients."
Central to the ATG Broadcast ethos is a careful study of client workflow followed by selection and optimisation of software and hardware. Our turnkey contract experience includes site-structure, air-conditioning, acoustics, lighting, energy conservation, furniture, technical documentation and operator training. ATG Broadcast systems are designed to allow easy upgrade and expansion, including migration to new transmission standards and delivery platforms.
ATG Broadcast will be represented at IBC 2010 by Graham Day (Managing Director), Soren Johansen (Deputy Director), Dave Whitaker (Projects Manager), Jim Greaves (Business Development Manager) and Alastair MacDonald (Proposal Manager).