Preview: ATG Broadcast at BVE 2012 

New high-definition master control room at The Associated Press, Camden, London

ATG Broadcast will exhibit its full range of systems planning, design, installation, commissioning and post-installation support services on stand B28 at Broadcast Video Expo 2012, in London’s Earls Court, 14-16 February.

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“The broadcasting industry is advancing rapidly on three parallel fronts: from standard definition to high definition, from discrete media to server-based content management, and to new modes of television content distribution,” states ATG Broadcast Managing Director Graham Day. “The potential benefits are enormous, both in terms of operational efficiency and in meeting the increasing expectations of consumers viewing on latest-generation 1080-line display screens.

“ATG’s many successes have centred on meeting our clients’ needs not just for the next year or two but for the long term. Easy expandability is a feature of all our designs, to accommodate additional programme channels as the market for high-quality content expands and to embrace new services such as 1080p/3G, IPTV, web-streaming and video podcasting.

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“Talking technology is one thing; designing and delivering practical and future-proof television broadcast systems is quite another. ATG Broadcast systems are working successfully in many of the largest broadcast networks here in the UK, in Scandinavia, mainland Europe, the Middle East, Africa and Asia. We invite BVE visitors to come and discuss not just their short-term needs but the challenges and opportunities likely to arise through to 2020. It is an exciting picture.”

Recently completed European projects have included:
* A high-definition master control room for The Associated Press. Located in Camden, London, the MCR is the international hub of a global video operation. It serves Associated Press clients in many countries as well as linking with a worldwide network of news bureaux. 
* In partnership with BBC Studios and Post Production, a major upgrade of Studio Three at Television Centre in London. Studio Three has been converted from standard definition to 1080 50p high definition, becoming the fifth permanent HD studio at Television Centre.

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Projects currently in progress include:
* An international and regional newsroom for South African Broadcasting Corporation in Johannesburg. With over 1,100 users and scheduled for completion in April, this will be the world’s fifth largest networked ENPS installation.
* HD channel playout infrastructure for Ericsson Broadcast Systems at TV4 Sweden’s network’s headquarters in Stockholm. This will replace equipment currently being used to manage playout of TV4 HD which launched in May 2007 on the Canal Digital satellite and Com Hem cable television platform.
* A 3D studio and Apple Final Cut Pro editing facility for Al Jazeera Children’s Channel at Education City in Doha.

ATG Broadcast is also an active distributor of selected third-party video and audio products. In this capacity, it will be promoting the NTP Technology range of advanced high-reliability digital routers, Viewcast streaming media capture cards and encoders, and Amberfin file-based media ingest and transcoding solutions.

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