Pixel Power Brandmaster™ Video Switch Panel Wins TV Technology Star Award at NAB 2010

Pixel Power Brandmaster™ Video Switch Panel

Pixel Power, Inc., a leading provider of broadcast graphics systems, was awarded the prestigious 2010 STAR (Superior Technology Award Recipient) Award presented by the editorial staff of TV Technology magazine at the 2010 NAB Show for the new Video Switch Panel for BrandMaster, the world’s first branding switcher for master control.

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World’s First Hardware Panel with Full Color Video TFT Switches Recognized for Bringing Innovation to Master Control

“We designed VSP for BrandMaster to be immediately familiar to any master control operator while putting far more information at their fingertips,” said Pixel Power Inc. CEO Pete Challinger. “This award is tremendous validation that we have succeeded.”

Now celebrating its 10th anniversary, TV Technology’s STAR Award is designed to honor and showcase the outstanding technological innovations available to the broadcast industry. A panel of judges consisting of TV Technology editors and columnists reviewed a variety of products, examined the technical applications and their overall contribution to the industry, and then submitted their award nominees.

Designed for maximum configurability, VSP for BrandMaster is the world’s first master control panel to feature TFT switches that can display full-color images of graphic and video assets. These can be configured with images that show the exact effect or associated move. More than visually stunning, VSP achieves new standards for ease of use and workflow simplicity for busy master control environments. TFT switches enable the button to display the precise graphic that will be initiated when pressed.

Combining the latest display technology, well proven tactile-feel switches for source selection, and advanced electro-mechanical design, Pixel Power has put together a panel that will have users rethinking what can be done within a standard 19-inch width and 3RU form factor. Intelligent design combined with the TFT technology, enables operators to do more actions directly from the panel, rather than having to work through multiple levels of nested menus.

VSP for BrandMaster is complemented by a new release of Pixel Power Management Console (PPMC) which supports the creation of custom soft panels for BrandMaster. PPMC goes beyond merely mimicking the hardware panel to enable unconstrained panel designs to suit any requirement. PPMC unlocks novel control possibilities such as the use of touch screens with multi-touch and gestures to lend further flexibility to meet particular master control requirements.

About Pixel Power

Pixel Power is a leader in the development and production of SD and HD broadcast graphics systems, news production workflow tools and live interactive content with more than 2,000 system installations worldwide. With a local presence around the world, the company’s award-winning solutions provide broadcasters, post-production houses and outside broadcast trucks of all sizes with distinctive, professional, reliable and cost-effective on-air graphics.

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