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Philippe Rouxel Appointed Chief Marketing Officer of GlobeCast

Rouxel will define and promote GlobeCast's unique positioning

GlobeCast announced today the arrival of Philippe Rouxel as chief marketing officer. His principal assignment will be to develop GlobeCast's global product strategy for all business units in France, U.K., Italy, South Africa, Asia, and the Americas. He will lead the implementation of a strategy focused on value-added products in the broadcast market.

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Rouxel will define and promote GlobeCast's unique positioning, know-how, and teams, particularly in response to the latest developments in the multiplatform management and delivery of audiovisual content worldwide.

Since 2007, Rouxel has held the role of vice president of international distribution for France 24, available to 165 million households across five continents. Previously, he held business development positions with channels belonging to Lagardère, Canal+/Multithémathiques, Viacom/MTV Networks International, Première, and Walt Disney International.

Rouxel graduated from EDHEC and CELSA Paris-Sorbonne.

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GlobeCast

A subsidiary of France Telecom/Orange, GlobeCast is a leading provider of media management and global content delivery services for broadcasters and content creators. With a secure fiber and satellite network connected to dozens of teleports, technical operations centers, and points-of-presence worldwide, GlobeCast manages and transports millions of hours of video and other rich media each year. An integrator of audiovisual technology and a full service provider, GlobeCast works with all the actors in the audiovisual chain from production companies to broadcasters, retail organizations, cinema chains, and more. The company provides on-site service from major news and sporting events for coverage in SD, HD, or even 3D. Present in Europe, the Americas, the Middle East, Asia, Africa, and Australia, GlobeCast is also an expert in international television markets, and works with new and established broadcasters to reach and secure distribution with leading pay-TV operators around the world.

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