Panasonic Introduces Studio Camera to the European Market

The AK-HC3500 produces quality HD images with the ability to control skin tone and smoothness in real time

Panasonic Europe confirmed the European availability of its high definition studio camera the AK-HC3500. Created for direct-to-air broadcast applications, the new camera is equipped with exclusive image processing and colour reproduction functions for the highest quality in 1080/59.94i and 1080/50i image acquisition.

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The high performance AK-HC3500 camera features three 2/3" 2.2-megapixal IT-CCDs with an advanced single-channel transfer system, 14-bit A.D converter, an advanced 38-bit digital signal processor LSI and spatial offset processing for exceptional sensitivity. Its digital signal processor also features a dynamic range stretch (DRS) function that assures detailed, high quality images even when shooting scenes in a high contrast environment.

With a dedicated 8-type LCD colour viewfinder (AK-HVF931A), fibre channel compact CCU (AK-HCU3550) and a remote operation panel (AK-HRP935), Panasonic now has a complete studio system line-up.

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The AK-HC3500 produces quality HD images with the ability to control skin tone and smoothness in real time. Its high sensitivity (F11 at 2000 lx) for low-light shooting and low vertical smear, coming in at less than -130dB, is perfect for quick capture and control.  Its digital signal processor also features a dynamic range stretch function that assures detailed, high quality images even when shooting scenes in a high contrast environment.

Christian Sokcevic, Director of Professional AV Europe at Panasonic, said: “We’re bringing this high definition studio camera to the European market because it’s a high quality camera for a dynamic broadcasting environment. The AK-HC3500 is a first step into the studio business in Europe which will be followed by further developments. In the mid term we will  not only offer a portfolio of products but also system solutions for the studio and live production industry.”

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When configured for studio use, the 4.7kg camera has convenient features include a backlight on the rear operation panel for improved operation in dark settings, an adjustable, slip-resistant shoulder pad for stable EFP shooting, and an SD memory card slot for storage and retrieval of various camera settings.

The AK-HC3500 has two HD SDI connections as well as a teleprompter and AUX outputs. Input connections include microphone, intercom and Gen-lock (BB/Tri-level Sync).

The new AK-HC3500 camera is available at the beginning of next year in Europe at the recommended retail price of € 36,000 excluding VAT.

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