Orad and IBIS Announce PowerPlay, a Fast Turnaround Sports MAM Solution

PowerPlay can be implemented both in the studio and in OB Van environments

Orad and IBIS are to launch PowerPlay, a fast turnaround sports media asset management solution at IBC 2011 (booth 7.B27). PowerPlay is the first solution to come out of Orad's investment in IBIS earlier this year.

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PowerPlay is a turnkey solution which manages live sports productions from ingest, through instant highlight editing, to dedicated sports media asset management in a post-production environment.Combining Orad's PlayMaker sports replay server and the IBIS iFind sophisticated Media Management solution, PowerPlay focuses on fast turnaround for large scale sporting events such tournaments, leagues and championships.

PowerPlay can be implemented both in the studio and in OB Van environments.In a studio environment, when airing dozens of live sports events every week, PowerPlay ingests and edits highlights for immediate use. Each clipped highlight is tagged and immediately moved into the main storage and database, making it available for all journalists and production teams. PowerPlay’s workflow streamlines the production effort as no extra logging is required and all highlights are tagged and available for immediate use in post-production.

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It opens new possibilities for the production team, as all past material are instantly searchable and available. With its simple web interface, journalists can search the database, review proxy versions for footage, and create rough-cut editing. Once created, PowerPlay extracts an EDL (edit decisions list) and will push it to the NLE environment with all the relevant clips in high resolution. When the NLE finishes rendering the final movie, it will automatically be transferred back to PlayMaker for playout, making it a true end to end solution, where the entire workflow can leverage the immediate availability of footage and metadata.

PlayMaker, Orad’s proven 8 channel sports replay server, offers a dedicated studio production mode, which manages each input as a separate entity, with its own clips and playlists. This work mode can dramatically streamline the workflow, reduce manpower, and shorten production turnaround time.  

In live OB productions, dozens of games generate hundreds of recording hours and thousands of highlight events such as goals, missed attempts, penalties and many more.

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With PowerPlay OB, all clips are instantly pushed into external hard drives with all of its metadata. At the end of the game, the hard drives are taken from the truck to the main facility, where the files will be transferred to the main storage and database.  All these highlights will then be available as tagged content, for search and post production use, with no additional effort of tapes ingest or post-game logging PowerPlay’s logging and search tools can be embedded into the OB workflow, making them instantly available for production assistants and content editors, for post-game show, or any other purpose. PowerPlay enables replay operators be more efficient as it shortens the time from ingest to edit and back to playout.

Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world leading provider of real time 3D video and graphic broadcast solutions, including; news, channel branding, sports production and enhancement, special events, virtual studios, and virtual advertisement. Orad’s compelling solutions streamline production workflow, enhance viewer experience and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT).

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IBIS
IBIS was founded over twenty years ago to provide workflow applications for News, Sports, Media and Digital Asset Management.  IBIS systems are in operation at some of the most sophisticated media management and news environments in the world. IBIS is headquartered in the UK with a regional office in Canada and representation in Singapore.

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