New marketing leader at Grass Valley

New marketing leader at Grass Valley

Industry veteran David Cohen is the new Vice President of Marketing at Grass Valley

Effective immediately, David Cohen is assuming the role of Vice President of Marketing for the company. Dave’s new role includes responsibility for Marketing Communications and Product Marketing where he will focus on driving demand for Grass Valley’s products and solutions, promoting the Grass Valley brand and developing go-to-market strategy.

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Many of you already know Dave from his six years in various marketing positions of increasing responsibility for Grass Valley and other companies. Most recently he was in charge of product marketing and related activities as Senior Director of Market Development. He has worked in the media technology industry for 14 years and has a deep understanding of the technology and trends that drive the market.

About Grass Valley Grass Valley is a trusted partner completely focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.

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We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc.

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