New Cinedeck MX Replaces Tapedeck

Feature-packed Cinedeck MX to be introduced at NAB 2012, Cinedeck Booth #SL13417

Cinedeck LLC, pioneering developer of mobile capture systems for motion picture and broadcast production, today announced the debut of Cinedeck MX, a new multi-channel recorder offering unparalleled codec versatility and extreme workflow performance to broadcast and post production facilities, at NAB 2011 (Cinedeck Booth #SL13417).

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As the entertainment industry transitions to tapeless workflows, Cinedeck MX represents the ideal, cost-effective replacement for the traditional tapedeck, while delivering the full advantages of file-based workflow. Cinedeck MX will fit directly into existing facility architectures, and a single system can be configured to supersede multiple tapedecks.

Cinedeck MX is a rack-mountable, solid-state recording, monitoring and playback system. It is built on the successful technology pioneered by the award-winning Cinedeck EX and Cinedeck RX recording systems, and is packed with the latest features to maximize file-based production and post.

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Cinedeck MX bears the Cinedeck-brand hallmark of unmatched native codec capture diversity to eliminate time-consuming ingest and transcode processes, multiple encodes per input channel, the most flexible connectivity and editorial workflow options, a small physical footprint, plus ground-breaking versatility on multi-camera, 2D/3D stereo projects. Cinedeck MX also combines Cinedeck’s renowned intuitive touchscreen interface with familiar manual controls, reducing training time and speeding deployment.

The development of Cinedeck MX was inspired through collaboration with customers, including All Mobile Video, NY, which recently integrated multiple Cinedeck RX systems into its fleet of OB vehicles. Taking this feedback, and building on Cinedeck's modular software and technology platform, the development cycle of Cinedeck MX – from concept, to NAB showcase, to the scheduled shipping date in July 2012 – is expected to be just six months.

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“We love how Cinedeck RX has streamlined our OB production workflows, and the cost benefits we can now pass on to customers, but wanted even more horsepower and features to realize a fully-tapeless workflow into post-production,” said Eric Duke, President of All Mobile Video. “It’s amazing to see how fast Cinedeck has responded to our additional needs with the new Cinedeck MX.”

Cinedeck CEO, Charles Dautremont, commented. “The low cost, feature-set and sheer performance of Cinedeck MX place it in the perfect position to replace the traditional tapedeck. The collaboration with customers, such as AMV, over its design and function, combined with our own modular architecture mean we can deliver Cinedeck MX to market quickly, and offer OEM systems partnerships very cost effectively too.”

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Advantages of Cinedeck MX over tape
Cinedeck MX provides dramatic costs savings over the purchase and installation of traditional tapedecks, and the other ancillary equipment typically used in a machine room.Occupying 4RU rack-space, a single Cinedeck MX can be easily configured to undertake the tasks of two tapedecks, thereby reducing overall spend on machinery, and saving physical space, and transportation costs.

With its sheer range of codec choice, multiple realtime codec delivery options, plus realtime up/down/cross conversion capabilities, Cinedeck eliminates time-consuming and costly transcoding processes.As material is delivered to post production in the appropriate ready-to-edit codec, or direct to a playout server in the transmission-ready format, Cinedeck MX slashes the time and cost of getting material from production to post to air.

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Cinedeck MX has in-built waveform, vectorscope, histogram monitoring and focus tools, doing away with expenditure on supplementary devices. It also consumes minimal power.

Pricing and Availability
Cinedeck MX is expected to be available this summer starting at $43,390 USD.

About Cinedeck LLC
Founded by cinematographers, and headquartered in the heart of New York City, USA, Cinedeck manufactures innovative, touchscreen recording systems for use with all popular digital cinematography cameras. Along with on-set monitoring, playback and quality control capabilities, these recorders also unify camera-to-post workflows by offering the industry’s most comprehensive range of edit-ready output formats. Cinedeck EX, the industry’s first camera-mountable device, has proven essential to the workflow on hundreds of TV and cinema productions, and has won TV Technology’s “2010 STAR Award”, the “2010 Vidy Award,” and DV Magazine’s “Award of Excellence”. Continuing this pioneering spirit, Cinedeck LLC has addressed the challenges of the mobile OB broadcaster with its Cinedeck RX rack-mounted, multi-format recorder, monitor and playback system. Cinedeck RX was awarded the prestigious “2011 Pick Hit Award at IBC 2011” from Broadcast Engineering Magazine. The new Cinedeck MX builds on the company’s proven technology platform to offer fully-tapeless workflow for broadcast and cinema entertainment production and post.

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