never.no at Cabsat 2012

The Synchronized Companion App Framework can be an active return channel to the broadcaster

At CABSAT, never.no will highlight its Synchronized Companion App Framework, the latest advance for its flagship Interactivity Suite (IS) and how it works seamlessly within the Vizrt® graphics environment. Companion app buzz is growing with this new emerging technology, which enables the viewer to sync tablets, PCs, or smartphones to the action on television.

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Stand visitors will enjoy a full 360-degree view of an interactive broadcast and companion app workflow, thus gaining firsthand understanding of the benefits IS and the Synchronized Companion App Framework can bring to broadcasts — from every viewpoint from viewer to producer. Furthermore, an exclusive demonstration and behind-the-scenes look at the first-ever live television synchronized companion iPad® app for Norwegian TV2's coverage of the Tour de France will be on display highlighting how the never.no and Vizrt systems work together.

Synchronized Companion App Framework
The Synchronized Companion App Framework is the newest feature of never.no's flagship Interactivity Suite (IS). This element makes it easy for broadcasters to develop distinctive, branded applications that push/pull information or media relevant to real-time TV broadcasts to a second screen, such as a tablet, smartphone, or PC. Powered by the never.no IS, the Synchronized Companion App Framework works by monitoring frame-by-frame changes in broadcast programming or live production. It then uses the changes to trigger delivery of relevant content to the second screen. Support for most major broadcast protocols allows the Synchronized Companion App Framework to be an active return channel to the broadcaster. As a result, tablets, smartphones, and PCs become perfect peripherals for enabling participation TV, interactive content, and even remote control.

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Interactivity Suite
The never.no Interactivity Suite (IS) is a toolkit for creating the technical backbone of interactive broadcasts and digital marketing campaigns. IS supports true participation TV by enabling viewers to influence a broadcast in real time and allowing them to interact with one another and the rest of the world. With IS, a broadcaster can effortlessly aggregate user-generated content from social media sites such as Twitter and Facebook into programming, and even build synchronized companion apps that enable viewers to interact with their televisions using an iPad® (or tablet), PC, or smartphone.

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