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MOG Technologies and AD Digital together for SET Broadcast & Cable

The partnership will be consolidated with MOG Technologies’ presence in AD Digital booth at SET Broadcast & Cable in Sao Paulo

MOG technologies, the award-winning provider of SDI and file based ingest solutions, will be present at SET Broadcast & Cable and has announced today a partnership with AD Digital for the Brazilian market.

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AD Digital is a company specialized in technical and business consultancy for the broadcast, production, educational and governmental industry. Under the signed agreement, AD will be responsible for the integration of mxfSPEEDRAIL centralized ingest and SDI recording solutions for immediate tapeless production in Brazil.

With about 10.000 visitors, this tradeshow is the biggest broadcast event in Latin America and will take place in the “Imigrantes” Exhibition Center, São Paulo, from August 25th to 27th, 2010.

At booth 8D, MOG team will be showcasing its mxfSPEEDRAIL product line that is in use by a number of broadcasters and producers worldwide to accelerate their workflow processes with centralized solutions for ingest and SDI/HD-SDI capture.

In Brazil, TV Anhanguera, an affiliate of TV Record has implemented the mxfSPEEDRAIL solution into its video production - a combination of hardware and software that allows editors to work the contents as they are being transferred to the editing system, with the possibility to maintain the existing metadata or add new data.

Partnering with AD Digital, MOG will have access to the most comprehensive support from an expert company in technical assistance enabling viable and successful businesses for both parties.

"Our product line is having a strong acceptance in new geographic markets, especially in Latin America," says Vitor Teixeira, Sales and Marketing Director at MOG. "Our partners’ network in this area is widely and rapidly increasing. With AD Digital, we will approach the Brazilian market, sure that this partnership will be reflected in fruitful businesses and successful installations”, adds Teixeira.

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According to Daniela Souza, AD Digital Executive Director, “this partnership will enable the installation of multiple ingest channels reducing costs compared to the option of one single channel per server. Moreover, broadcasters should also consider the savings to their project infrastructure." By encoding the content, mxfSPEEDRAIL enables the access to the storage system via Gigabit network structure," says Daniela.

MOG will make a presentation on the MXF file format at SET Broadcast & Cable congress – the most successful file format in the broadcast industry and that is leading the tapeless revolution at the broadcasters.

About AD Digital

Ad Digital is a company specialized in technical and business consultancy for the broadcast, production, educational and governmental industry. With a highly specialized team, AD Digital is the official representative of main brands, such as: Sony, Apple, Quantum, Tektronix, Building4Media, Thomson Grass Valley, Xendata and DDN. Besides the know-how in the development, implementation and projects training, AD Digital also provides international backup, helping customers with systems integration, logistics and customs processes. For more information please visit

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