Article Overview

Miranda and Quest enable broadcasters to display viewer comments sent from Twitter and other social networks

Live interaction with social media

Miranda Technologies has partnered with Quest Research & Development Corp. to offer on-air graphics systems which enable broadcasters to display comments from their viewers, sent via Twitter and other social networking sites.

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“Our first system has been installed at a major New York City station, which is using the technology to display viewers’ Tweets on-air during a live daytime news show. We believe it’s the first system of its kind in the country, with viewer comments fully integrated with the station’s channel branding”, says Clinton Ash, President of Quest.

“The system is based on Miranda’s Vertigo XG graphics processor and Quest’s QLive server, which is used for receiving and censoring the social networking messages. Approved comments are entered into a queue, ready to be keyed on-air in a ‘speech bubble’ graphic.”

Many local stations now have a large following of viewers on their Twitter and Facebook pages, and there has been considerable interest in taking greater advantage of these social networks by displaying viewers’ comments on-air and encouraging more interaction.

Miranda’s Vertigo XG graphics processor is ideal for this application in view of its advanced data-driven, dynamic rendering in HD or SD. It provides highly versatile, multi-level character generation, animation/still insertion and clip playout, as well as dual DVEs and audio mixing.

The QLive social networking tool is Quest’s latest graphics application for local stations. Other applications in the company’s range provide data-interfacing for EAS (Emergency Alert System), school closings, elections results, time/temperature, traffic, weather, station branding, breaking news, sports and financial data graphics.

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Miranda

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Quest

About Miranda

Miranda Technologies Inc. (TSX: MT) develops, manufactures and markets high performance hardware and software for the television broadcast industry. Its solutions are purchased by content creators, broadcasters, specialty channels and television service providers to enable and enhance the transition to a complex multi-channel digital and HD broadcast environment. This equipment allows customers to generate additional revenue while reducing costs through more efficient distribution and management of content as well as the automation of previously manual processes. Miranda employs approximately 550 people at its Montreal headquarters and in its facilities located in Wallingford (UK), Grass Valley (California, USA), Paris (France), Tokyo (Japan), Zaltbommel (Netherlands), Dubai (United Arab Emirates), Beijing (China) and Hong Kong. Miranda is listed on the Toronto Stock Exchange

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