IABM Announces Sponsorship of Joint Task Force on File Formats and Interoperability

Global task force aims to pave way for more efficient file-based workflows

The IABM (International Association of Broadcasting Manufacturers) has added its weight to the newly launched global Joint Task Force on File Formats and Interoperability. IABM joins forces with other high profile sponsors from the media and broadcast sectors, such as the North American Broadcasters Association (NABA), Society of Motion Picture and Television Engineers (SMPTE), Association of National Advertisers (ANA), and American Association of Advertising Agencies (4A’s).

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The task force brings together stakeholders from across the professional media market including broadcasters, advertisers and manufacturers, as well as standards bodies and trade associations. The task force will undertake a study into how core industry players are using current standards and to what extent these meet their business needs. It will then build on this research to make recommendations on provisioning new automated processes across the media and entertainment supply chain.

John Ive, director of business development & technology at the IABM, says: “The media sector is rapidly moving towards file-based workflows, however, a lack of common standards is preventing the industry from fully capitalising on this development.

“We believe the research conducted by the task force offers a real opportunity for the industry to develop new standards to increase interoperability and to enhance the measurability of metadata. The recommendations stemming from the study could ultimately lead to cost savings for media companies, therefore we would strongly encourage our members to take part in the survey on user requirements.”

For more information on the Joint Task Force on File Formats and Interoperability and to take part in the study, please visit click here.

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The IABM, the International Association of Broadcasting Manufacturers, is the authoritative voice of the broadcast and media technology supply industry worldwide. Its wide range of services to members encompasses market research and intelligence, training, expert representation at standards bodies and broadcasting unions, executive networking opportunities, and preferential purchasing. A presence at every major broadcast tradeshow, the IABM also provides a valuable channel for communication among broadcast manufacturers, government, and regulatory bodies. Additional IABM activities include awards programs for innovation and scholarships designed to stimulate the development of the broadcast and electronic media industries on an international basis.

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