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HPA Taps ALEXA with First Engineering Excellence Award for an Acquisition Product

The camera system has quickly established itself on projects of all types: documentaries, features, commercials and music videos

The Hollywood Post Alliance (HPA) honors the ARRI ALEXA digital camera tonight as the very first acquisition system to receive an Engineering Excellence Award at their annual gala. The recognition signifies ALEXA as a major step forward for the post-production industry by enabling ultrafast workflows, unrivaled image quality and sensitivity to redefine motion picture capture.

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Glenn Kennel, President of ARRI Inc. says, “We are honored that the ALEXA camera has been recognized by the HPA for Engineering Excellence. ARRI has always focused on providing the highest quality cameras with convenience, reliability and ruggedness to meet the demanding needs of production. In the digital world, this commitment extends to providing convenient and compatible workflows to support post-production.”

ALEXA is the first camera to support the recording of Apple ProRes 4444, 422 (HQ), LT or PROXY encoded images onto on-board SxS memory cards for Direct To Edit (DTE) delivery. With DTE, no transcoding or re-wrapping is required for editing in Final Cut Pro. Avid Media Access also supports ProRes for Media Composer 5, allowing time and cost savings. Productions recorded in uncompressed HD or ARRIRAW for an off-line/on-line workflow gain another benefit: the QuickTime/ProRes off-line editing proxy is created directly in the camera, carrying the exact images, audio, time code and metadata as on-line HD or ARRIRAW material.

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“Combining our digital imaging technology directly with ProRes makes the ALEXA camera the highest quality digital camera system available,” says Adrian Widera, ARRI Strategic and Business Development. “The simple, immediate access to ProRes brings a whole new level of productivity to the professional motion picture and broadcast market.”

The camera system has quickly established itself on projects of all types: documentaries, features, commercials, television and music videos. Productions utilizing the DTE workflow include the CBS series NCIS: LA, the Michael Mann HBO series Luck and Brian Terwilleger’s documentary, The Invisible Highway. Other projects taking advantage of ALEXA’s groundbreaking attributes include Now directed by Andrew Niccol, Drive directed by Nicolas Winding Refn, Richard Linklater’s Bernie, William Friedkin’s Killer Joe, Martin Scorsese’s Hugo Cabret, the short film Runaway by Kanye West and much more.

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About Arri

Located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the largest manufacturer of professional motion picture equipment in the world. In 2001, ARRI was converted into a public limited company. The company is involved in all aspects of the film industry: engineering, design, manufacturing, production, visual effects, post- production, equipment rental and laboratory services (film and sound). Manufactured products and technologies include professional digital acquisition with the ALEXA camera, the ARRIFLEX D-21, in addition to camera systems for 16mm, 35mm, 65mm film, location and studio lighting fixtures, digital imaging systems like the ARRISCAN, ARRILASER, ARRICUBE, and ARRI Relativity™. These products and services are offered through a network of subsidiary companies, agents and representatives worldwide.

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