High End Systems appoints AED Distribution as European Master Distributor

HES and AED Distribution have agreed on a partnership for the European Master Distributorship of High End Systems products

After the successful introduction of the HOG4 platform in 2012-2013, High End Systems decided to further professionalize the sales of High End products in Europe through the concept of Master Distribution. AED Distribution, who has been Master Distributor for High End Systems in the BeNeLux, France and the UK in 2013, was appointed as European Master Distributor. The European partnership includes all EU countries, incl. Russia, Turkey and Ukraine but with the exception of the Scandinavian Countries, Portugal, Italy, and Greece.

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AED Distribution already appointed AC Entertainment (UK), Interlight (NL), Lagoona (FR), Eclalux (FR), T&C (FR), Preworks (Austria), SIM (Russia) and Elite (Turkey) as Sub-Distributors. This European Master Distributorship via AED Distribution has to guarantee a higher service level for the European customer, incl. advantages such as:

• Fast availability of HES products via centralized European stock
• High frequency of product trainings
• Team of 3 product specialists at AED and 4 at High End Systems for product and show support
• Centralized after-sales service via AED Repair
• Financial solutions via AED Lease
• Important Back-up stock consoles in dry-hire via the AED Rent network

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Renaat De Wilde, VP Sales WW for High End Systems says: “AED Distribution has, in 2013, proven to be a highly professional and proactive Master Distributor for the Benelux, France and the UK. AED has been able to assure a high level of response for professional sales, service, training, demo, local warehousing and financing. Moreover their state of the art facilities in Willebroek, Belgium offer customers a centralized hub with strong proximity to all European customers. We are very pleased AED has now committed to expand this professional level of service throughout most of the European countries. High End Systems will continue to support its European customer base with strong local sales and business development presence, supporting AED’s activities. We are very much looking forward to a successful expanded relationship with the AED group!”

“We’re very happy to further expand our business and territory in Europe for a brand and with state-of-the-art products like High End Systems,” says Hans Vanderheijden, Managing Director of AED Distribution. “AED Distribution is careful never to compete with its own customers and continues its policy only to sell to professional AV companies. Now Lighting professionals, rental companies and production houses across a large part of Europe can be served by our selected dealers to whom we can bring the full range of High End Systems products.”

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AED Distribution will represent High End Systems products on the ISE show in Amsterdam (stand 1-F85) and during Prolight + Sound in Frankfurt (stand 9.0 E31) such as the new HedgeHog 4, the Axon HD and HD Pro media servers and the SolaSpot Pro CMY LED Fixture.

AED group is a total solution provider to the AV industry, for AV professionals only. An Equipment banker with headquarters in Willebroek (Belgium) and subsidiaries in the Netherlands, Germany, France and the UK. Controlled by 4 reference shareholders (ING bank being one of them) they offer various business solutions, all dedicated to the AV industry. The group will make 5 of its 7 solutions available to the European High End distributors.
o    AED Lease offers Financial solutions where traditional banks fail or refuse;
o    AED Repair will centralize large stocks of spare parts to support the service departments of the HES distribution network within the shortest delays;
o    AED Second Hand offers an international platform to sell old technology, creating possibilities for new investments in High End equipment;
AED Rent holds significant quantities of High End lighting desks to support all distributors with their demo’s, roadshows, and sales support.

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