Grass Valley Strengthens EMEA Team with New Leader for Central and Eastern Europe

Brennan is task with building upon the company’s trusted brand image

Further strengthening its leadership team in Europe, Grass Valley™ announces the appointment of  Christopher Brennan as Vice President for Central and Eastern Europe. Brennan will be based in Germany and reports directly to Alan Wright, Senior Vice President for the Europe, Middle East, and Africa (EMEA) region, as part of a growing emphasis on solutions and strategic relationships.

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Brennan has a 14 year career in the software industry. He has held major roles at Adobe, Microsoft, and IBM, and most recently held the position of Vice President for Emerging Markets at McAfee, a subsidiary of Intel.

Responsible for orchestrating all aspects of Grass Valley’s operational needs in Central and Eastern Europe, Brennan is task with building upon the company’s trusted brand image. He will ensure that Grass Valley’s people, sales, consultancy, support, marketing, operations, HR, product development, and finance effectively line up so that our customers win in the marketplace.

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“Grass Valley has significant opportunities for growth in Central and Eastern Europe,” said Brennan.  “I am already talking to our potential customers and there is a clear expectation that they want Grass Valley to be the partner they can turn to for the best advice, as well as the best products.  No customer is obliged to buy from us – but they will keep returning to Grass Valley if we listen to them, share our plans and expectations, and deliver what we promise,”

“Chris brings significant experience of working across complex emerging markets,” said Alan Wright, Senior Vice President of EMEA for Grass Valley. “He has the ability to build and strengthen teams across a diverse range of business environments and within multinational organizations. As we refocus our business on delivering solutions based on commercial, creative, and technical outcomes, his skills and experience will help us to work closely with our key customers in this critical and fast-moving market.”

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About Grass Valley – the Premier Video Technology Solutions Company
With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance.  With a full range of products and services supporting many of the world's most high-profile live events, Grass Valley offers the most comprehensive portfolio of software, services and IT infrastructure.  Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction IT facilities, independent video professionals, as well as emerging content creators and distributors providers of broadband, telecommunications, and transmission services.  When you’re watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you’re watching Grass Valley at work in the connected world.

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