Grass Valley Gets Closer to Customers with Key Appointment in Turkey

Mustafa Unsal, Grass Valley Country Manager Turkey

Grass Valley™ announced that Mustafa Unsal has been appointed country manager for Turkey. With a strong broadcast and IT systems background, Unsal is tasked with providing a strong presence in the country, working with the rapidly developing broadcast and production market to propose and implement IT-enabled solutions.

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Unsal’s broadcast career started in 2000, working for seven years with a major broadcast distributor selling a broad range of broadcast technologies including Grass Valley products. He then spent more than four years in IT systems integration, first with a leading Turkish company, then with his own business. He joined Grass Valley in March 2012.

“Mustafa has tremendous experience in delivering complex technical solutions, for both private and public enterprises, in Turkey and in the surrounding region,” said Alan Wright, Senior Vice President, Europe, Middle East, and Africa for Grass Valley. “He has a great understanding of broadcast and IT platforms, and how they can work together. He’s also worked in the sales channel, so he understands how important partnerships are in our business today. This is a great addition to the Grass Valley team.”

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“This is a great time to be involved with Grass Valley as broadcasters in Turkey are at the start of their modernisation plans,” said Unsal. “Grass Valley’s strategy is to develop partnerships in sales channels and in technology alliances to deliver complete solutions, and my background fits into this perfectly. I am looking forward to the challenge of talking in-depth with the broadcast, professional production, and facilities companies in Turkey, to discuss their plans for more efficient, more productive workflows, and how we at Grass Valley can help them realise those goals.”

About Grass Valley
For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you’re watching news, sports, or entertainment programming—whether on a TV, the web, or a mobile device—you’re watching Grass Valley at work in today's connected world.

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