Grass Valley’s EDIUS 6 Demonstrated at Intel’s 2nd Generation Core Processor Press Conference

Grass Valley presented a technology preview of a forthcoming update to EDIUS 6, which has been fully optimized for the new Intel processor for hardware encoding support for H.264 videos, allowing for “faster than realtime” encoding of full HD (1920x1080) H.264 videos on a broad range of computers from notebook PCs to desktop PCs, using the new 2nd Generation Core Processor. More than 500 laptop and desktop PC platform designs are expected from all major computer manufacturers worldwide based on this new processor family. The EDIUS 6 update allows users to export to Blu-ray, or to the AVCHD format, faster than real-time directly from the EDIUS timeline.

"With our second generation Core processors, video editors using Grass Valley's EDIUS 6 will be able to complete their work faster than ever," said Fumihisa Shimono, Director of Software Marketing of Intel. "We know that in video, editing is all about performance and speed, and the combination of our second generation Core processors and EDIUS 6 deliver just that."

“Working closely with Intel, we have fine-tuned EDIUS 6 to deliver the best and fastest post-production solutions to the market," said Jeff Rosica, Executive Vice President of Grass Valley. "With H.264 and AVCHD becoming a key format for distribution, providing a faster solution is exactly what video editors need."

Grass Valley plans to release an update for EDIUS 6 and EDIUS Neo 3, both with support for Intel’s new processor, at the end of Q1 2011.

About Grass Valley

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you’re watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you’re watching Grass Valley at work.