Ericsson Drives More Content to More Consumers at BIRTV in China

Meeting the challenge of a rapidly expanding Chinese digital TV market

Addressing the challenges of a new world filled with more content, more screens and more service providers (new and old) will be Ericsson’s (NASDAQ:ERIC) focus at BIRTV, Beijing, August 24-27 2011 (booth 8A12). Ericsson will demonstrate its ‘End to Endless’ Television approach – from content management, packaging and delivery to the ultimate user experience on the screen of choice and show how its solutions are helping to turn complexity into profitability.

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"China is one of the fastest growing and most important digital TV markets in the world. According to analyst firm Informa, by 2016 China will account for more than half of the Asia Pacific region’s digital homes," said Mats Olsson, Head of China & North East Asia, Ericsson. "The increased levels of consumer demand present new challenges for operators who are looking to differentiate services in a competitive market. Ericsson’s strategy is to address these issues by bringing sound knowledge of consumer needs, proven solutions that scale and a focus on ensuring a profitable outcome for our customers. Through a long-established customer base in China we have built strong reputation for delivering solutions that are driving the next generation TV experience."

Visitors to Ericsson’s booth can gain greater insight into how the company is addressing the latest trends in TV technology and consumer desire with market leading solutions that span the end-to-end acquisition, management, packaging, delivery and presentation of content on all devices.

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Key products include:

Two major new encoding solutions Ericsson’s Voyager II, the first Digital Satellite News Gathering (DSNG) product to unleash the power of MPEG-4 AVC 4:2:2 encoding with 10-bit precision and future 1080p50/60 resolutions, and Ericsson’s Multi-format Contribution Encoder (CE), the most flexible and future proof platform of its kind.

The RX8200 Advanced Modular Receiver, the world’s first integrated receiver decoder (IRD) providing broadcast quality HD to SD down-conversion to reduce distribution costs for operators.

Ericsson’s latest direct-to-home video processing solutions for HD and SD including the Ericsson Multi-Platform Stream Processor, the world’s highest density per rack unit (RU) transcoder, and the latest variants of Ericsson’s Video Processor Chassis and its key modules for ultimate encoding and transcoding that lead the HD and SD compression markets. Managing the headend is the latest nCompass V7 control solution, featuring a new user interface and features.

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The Xport® Time-Shifted Television (TSTV) and WatchPoint® Content Management System (CMS), to create and manage the lifecycle of on-demand assets.

Ericsson’s Media Delivery Management System, a brand new generation of on-demand back office platform to provide the almost infinite scalability needs of delivering so much on-demand content to so many new multi-screen devices.

The Ericsson Multi-screen TV solution enables the richest, blended consumer experiences on all devices. Covering linear TV, on-demand, social interaction, search and advanced interactions between the multiple devices.

The solution encompasses much of the previously highlighted portfolio, adding Ericsson’s Multiscreen Middleware, Multiscreen SDK & Portal.

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Ericsson will demonstrate its thought leadership in consumer experiences with the award winning TV Remote, a companion screen in the home to search, browse, consume and control content and experiences, and enable social interaction with others.

The company’s services team will also be present to discuss how Ericsson’s consulting practice focuses on developing the right solution against a set of business requirements. Ericsson provides the skills to integrate end-to-end solutions through its system delivery and prime integration services, including analysis, multi-vendor procurement and verification, and best-in-class program management services.

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