Ericsson Brings Live HD IPL Coverage to India

EN8040


• TV audience of 200 million in India enjoys high quality broadcast
• High definition brings new dimension to popular cricket tournament
• Ericsson provides solutions for HD content acquisition, contribution and distribution

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The IPL takes place between March 12th and April 25th, 2010

The Indian Premier League Twenty 20 (IPL T20) cricket enters its third season in 2010 and is expected to draw a TV audience of 200 million in India alone. To enhance the viewing experience of this hugely popular competition – which features some of the world’s best cricketers – the action will be broadcast in HD to homes across the country using Ericsson (NASDAQ: ERIC) HD solutions. Essel Shyam, the Indian Telecom / IT & Media Broadcasting Technology service provider, is managing the entire Digital Satellite News Gathering (DSNG) for the event, using the Ericsson EN8040 HD DSNG solution.

“The IPL is a huge broadcasting event throughout India, and as the sole provider of DSNG for the tournament it was important that we chose the right solutions to ensure that our coverage is faultless and provides the best picture quality,” said Mr. Lalit Jain, Director of Essel Shyam. “We had no hesitation in selecting Ericsson’s EN8040 DSNG product, which enables us to make vital bandwidth savings for HD coverage without compromising on quality.”

“Essel Shyam’s use of our HD DSNG solution is playing a major role in bringing HD coverage of one of India’s most popular sporting events to a huge audience,” said Giles Wilson, Head of Technology, Solution Area TV, Ericsson. “The live HD experience engages viewers deeper with the action and we’re pleased that our technology will bring the highest quality coverage to the India’s cricket fans.”

The IPL takes place between March 12th and April 25th, 2010. With such a showcase event being broadcast in HD, it was essential that the solution deployed by Essel Shyam offered the highest levels of quality and reliability. The EN8040 offers a multi-format encoding platform combined with an advanced satellite modulator. This provides the best picture quality at the lowest bit-rates and transponder bandwidth and with new improved low latency modes.

About Ericsson

Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

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