Elliott Provides Technology Manufacturers with a Sales Gateway into EMEA
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New company opens its doors to allow broadcast and IT vendors to utilise sales outsourcing expertise to access the traditional and emerging EMEA markets
Elliott’s inherent knowledge and expertise of this sector and the diverse European landscape — with its local language and nuances — comes from over 25 years of international operation in the broadcast technology sector. Most recently Elliott spent 18 months managing the system integration business for ATG Broadcast, the UK arm of Dan Technologies Group, where he secured multiple projects worldwide. Furthermore Elliott is particularly proficient at establishing sales channels and driving revenue opportunities across this region having previously held the position of European director of sales for eight years covering the entire product range at Harris Broadcast Communications.
“Guy has a head for sales operations — and how to cost-effectively implement a sales strategy, motivate a team and drive to close major international deals,” said Tim Thorsteinson, President and Chief Operating Officer of Enablence Technologies Inc. “He has the breadth of knowledge and understanding of the business to cost-effectively deliver tangible sales results that will enable vendors who choose EMEA Gateway to rapidly expand their operations in traditional and emerging markets — at a reasonably low cost of entry.”
EMEA Gateway’s established network will provide vendors with instant ‘feet-on-the-street’ in new territories, allowing them to quickly capture market share in an arena where they did not previously have a local presence or market experience.
“With the economy showing signs of recovery, now is the perfect time for technology manufacturers to start to expand their reach beyond their immediate markets,” says Guy Elliott, managing director of EMEA Gateway. “Key to a company outsourcing its sales operations to a business like ours is that we bring an understanding of the technical challenges being reflected in today’s industry while also having a strong and established knowledge of the region and contacts that would typically take months or years to develop.”
Elliott continues, “Using EMEA Gateway will allow clients to take advantage of an established and dynamic route to market which will enable them to focus on what they do best —developing products — while we drive the business and expand the client’s sales revenue and market share across the region.”
About EMEA Gateway
EMEA Gateway provides sales and marketing expertise in the broadcast and media industry to facilitate sales between technology manufacturers and the end users through its strong network of sales channels in Europe, Middle East and Africa. EMEA Gateway offers its clients the opportunity to outsource their sales and marketing activities and in doing so they can take full advantage of EMEA Gateway’s established reseller networks and dynamic routes to market. With over 25 years of experience in selling to broadcast and media end users in the region, EMEA Gateway provides a single point of contact for businesses that wish to create an individual tailored program to cover all of outsourced sales activities. This in turns will enable manufacturers to accelerate their businesses expansion plans and establish their products and services into the EMEA regions at a very low cost of entry. EMEA Gateway is based in Bracknell, Berkshire, in the UK. For more information, please go to