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DYNACORD and Electro-Voice Win Friends at 7th Kenya Music Week

Live concerts and 'Open Mic' sessions gave Kenya's up-and-coming talent an opportunity to perform for a wider audience

The recent Kenya Music Week serves as a showcase for the African pro audio and music scene. This year, around 50 of the leading African dealers and distributors presented their new products and services to industry insiders. One of the focal points of interest was the booth of DYNACORD and Electro-Voice's African partners Audio Visual Engineering Ltd. (AVE), where visitors could enjoy live demonstrations of DYNACORD D-Lite and VariLine loudspeaker systems and Electro-Voice Tour X and XLC loudspeaker systems.

AVE is one of the sponsors of Kenya Music Week, and among the highlights of the product range on display at the company's booth were DYNACORD's new PowerMate3 generation of powered mixers and the XLC127DVX line array and Dx46 FIR-drive controller from Electro-Voice.

Electro-Voice and DYNACORD partner Audio Visual Engineering Ltd (AVE) was one of the sponsors of this year's Kenya Music Week

In addition to daily 90-minute audio training sessions – which, besides covering the basics, included a line-array workshop and dealt with special aspects of limiters and loudspeaker controllers – the fair’s four-day programme included twice-daily 'Open Mic' sessions offering up-and-coming performers a chance to demonstrate their talent on stage. These, like the audio workshops and product demonstrations, were enthusiastically received by visitors. "Around 300 people attended the demos and the training sessions attracted some 180 participants," reports DYNACORD and Electro-Voice Technical Support Manager Anthony Sawyer, who supported the AVE team at the 7th Kenya Music Week. "Factor in the live concerts and 'Open Mic' sessions, and this year we were able to convince some 1,700 visitors in all of the quality of our systems."

The highly positive response visitors accorded the DYNACORD and Electro-Voice products on display put the cherry on the cake. "The largest local rental company ordered an Electro-Voice XLC127DVX line-array system as soon as its buyers heard the system in action at the fair," reports Anthony Sawyer, adding: "Our commitment to this outstanding event really paid off. We will certainly be attending the next Kenya Music Week as well."

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Audio Visual Engineering Ltd. (AVE)

About The Bosch Group

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, some 283,500 associates generated sales of 47.3 billion euros in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal 2010. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some four billion euros for research and development in 2010, and applied for over 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

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Dynacord Electro-Voice

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