DTS Unveiled its 11.1 Sound Signature, Created Using Milk, Lentils and Water Balloons

The Intel Storage Solutions Theatre offered NAB attendees the opportunity to experience the benefits of the processors first-han

At this year’s NAB show, DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, premiered its new sound signature, created with Neo:X 11.1 surround sound technology. Produced by leading sound designer Diego Stocco, the DTS audio mark was presented to NAB show-goers at the Intel Storage Solutions Theatre (Booth #SU823), where, Diego exhibited a behind-the-scenes demonstration of how the signature was created.

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“DTS technology takes audio to exciting new places, engaging listeners’ emotions and elevating their experiences,” said Stocco. “With this new signature, I harvested sounds from seemingly random household objects like milk, lentils and water balloons and transformed them into sonically powerful instruments. The result is a distinct sound signature that undoubtedly showcases the power of great audio and truly encapsulates the essence of the DTS brand.”

“At DTS, we’re committed to developing superior sound technologies that make life experiences more emotional and enjoyable for consumers. Diego’s incredible ability to create sounds from entirely unexpected organic materials is simply stunning and representative of the immersive and high-quality audio DTS stands for,” noted Alan Cohen, vice president of marketing at DTS, Inc.

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"The Intel Storage Solutions Theatre offered NAB attendees the opportunity to experience the benefits of our processors first-hand," said David Tuhy, general manager at Intel Corporation. "The DTS demonstration used dozens of discrete tracks which tax a computer’s processor. We were delighted to have DTS on hand to illustrate how Intel’s energy efficient performance and data protection technologies thrive in this environment, giving us the ability to serve the world’s most demanding and data-intensive storage environments.”

At the Intel Storage Solutions Theatre, DTS also demonstrated its Neo:X technology, the world’s first 11.1 surround system, and the next-generation of immersive 3D entertainment for home theatre enthusiasts and industry audio professionals. Neo:X provides a semi-spherical sound field using an 11.1 speaker configuration adding height/wide speakers to create a natural, immersive, spacious and lifelike 3D surround soundscape.

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