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DirecTV Latin America expands with ForeTV

MSA Focus management software now online in Venezuela playout centre

DirecTV Latin America, the leading satellite television provider in the Caribbean and South America, is installing ForeTV from MSA Focus at its Venezuela centre, alongside the implementation at the Los Angeles headquarters. ForeTV provides a comprehensive channel management service for the broadcaster.

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At the Los Angeles centre, DirecTV already has 36 channels under the control of ForeTV. A second phase of the implementation which started in July this year has seen all 30 channels based in DirecTV’s Venezuelan centre also managed by the software. This phase will be completed by the end of September 2010.

“This implementation marks a significant milestone for ForeTV, as it involves a number of sites including Los Angeles, Puerto Rico, New York, Venezuela and Argentina,” explained Anna-Beth James, project manager at MSA Focus. “We have developed a great working relationship with DirecTV, and their commitment to the project has helped us to progress the implementation smoothly.

ForeTV from MSA Focus is a business oriented broadcast management system. Built on the Microsoft .Net framework it provides a unified environment bringing together asset and media management, scheduling, traffic and sales, billing and invoicing and business analysis. The information and processes needed along the broadcast timeline are organised into modules containing data libraries and task oriented tools relevant to each stage in the transmission process.

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For DirecTV Latin America ForeTV integrates scheduling, planning and advertising sales, operating in both English and Spanish, across multiple sites. It allows the broadcaster to fully support its regional operations and maximise its business effectiveness by staying close to its customers and its viewers.

ForeTV can be seen at IBC2010 on the MSA Focus stand, 3.B40, and in the Microsoft partners’ area in the Topaz Lounge, on the upper level of the exhibition near the Auditorium.

About MSA Focus International Limited

MSA Focus International Limited is one of the world's leading developers of broadcast management systems. With a worldwide market presence and an established global support network, its solutions are successfully installed at client sites in countries across four continents. Established in 1988 and headquartered in Cardiff, the company is a division of Management Science Associates, Inc. (MSA) of Pittsburgh, Pennsylvania USA.

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MSA Focus International Limited

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