Corporate Challenge Issued for 4K 4Charity Fun Run to Grow Charitable Giving

Corporate sponsorship packages still available, register now at 4K4Charity.com

Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, together with co-founding sponsor Ericsson, today announced the 4K 4Charity Corporate Challenge to expand the opportunity for participation in the 4K 4Charity Fun Run at IBC2015 and increase charitable giving to CARE, a leading humanitarian organization that fights global poverty. Also sponsored by IBC Show, the 4K 4Charity Fun Run will be held at 7:30 a.m. Saturday, 12 September 2015 in Amsterdam.

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The 4K 4Charity Corporate Challenge provides the opportunity for participants to encourage registration and issue company-to-company challenges to sign up for the run. A leaderboard on the 4k4charity.com website will track the top five companies by number of registrations and amount of donations. The winners in each category will be recognized on race day and in post-event publicity.

Corporate Challenge Issued for 4K 4Charity Fun Run to Grow Charitable Giving

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Registration is now open at 4k4charity.com to all IBC attendees. A donation-only registration option is also available to employees who are unable to attend the show. Event sponsors include industry leaders Aspera (an IBM Company), Brightcove, ChyronHego, Clearleap, Dolby Laboratories, EVS and Verimatrix. Media partners for the event include Advanced Television, NewBay Media Europe | Intent Media and Rapid TV News. A limited number of sponsorships are still available. For more information please contact laurab@elementaltechnologies.com.

About the 4K 4Charity Fun Run
The 4K 4Charity Fun Run Series commemorates major Ultra HD achievements by the global media and entertainment industry and the technology vendors who support it. Open to registered attendees at select industry tradeshows, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment. To date, this event has raised more than $60,000 for global charities, including OXFAM International and Heifer International as well as local charities, such as The Shade Tree.

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