CMI Rebrands Creative Technology, Sports and Interactive Divisions as Infostrada
“As media consumption goes through dramatic changes, our passion for creativity and innovation makes us uniquely placed to help content creators and rights owners to create, deliver and monetise compelling media on a variety of platforms,” said Bart-Jan van Genderen, Chief Executive, CMI. “The Infostrada brand is highly respected and widely recognised around the world, and brings our related services together as they continue to gain traction internationally.”
Infostrada products include Centralparq, a line of unique cloud-based production workflow tools designed to simplify the digital production process; SmartVOD, a new turnkey solution that enables content owners to cost-effectively create their own video on demand services; and Arena, a revolutionary cross-platform publication engine that overcomes traditional technical and operational complexity. These products will be available for demonstration on Infostrada’s stand SU4315 at NAB 2013.
Infostrada’s activities are based on a solid heritage of product and service offerings dating back over 20 years, under company brands including ParkPost, GVHconnect, TV Everywhere, Avi-drome, CentralParq, NLbuzz, The Saints and the Infostrada Sports Group.
Through creativity and innovative technology, Infostrada connects rights owners, content creators and brands with the consumer in new, measurable and effective ways. Infostrada is active in three domains: Sports, Interactive and Creative Technology.
Infostrada Sports works in collaboration with its partners to create exciting sports programming and meaningful sports data that drives value from their owned rights. Our unique front-end solutions help them reach their audience across multiple platforms. Plus, maintaining the world's largest database of Olympic sports statistics guarantees relevance and context to our blue-chip partners across the world.
In the interactive domain, Infostrada creates engaging user experiences on mobile, smart TV and web. Its multi-platform publishing engine, Arena, means your cross platform engagement and monetisation is simple and future-proof.
Infostrada’s Creative Technology helps major broadcasters, studios and distributors with the production and global distribution of their most valuable titles. As a digital pioneer, Infostrada has transformed time-consuming traditional processes into smooth integrated workflow solutions.
Infostrada, part of Consolidated Media Industries, is a global company with operational hubs in the US, Asia and Europe.