China Central Television Outfits Overseas Journalists with Grass Valley EDIUS Laptop Edit Stations

posted:

15/08/2010

Edius Laptop Edit Station

China Central Television (CCTV), the main state-run television broadcaster in China that’s accessible to more than one billion viewers, has begun to outfit its overseas journalists with Grass Valley™ EDIUS® Laptop Edit Stations as part of an upgrade to its electronic newsgathering activities. The new PC-based laptop systems will allow CCTV’s overseas journalists to take advantage of a native file-based workflow in the field that will bring news to air faster and more efficiently than they ever could before.

Headquartered in Beijing, CCTV has ordered 70 EDIUS Laptop Edit Stations and will begin distributing them immediately. With its powerful HQ codec, the EDIUS Laptop Edit Station offers journalists and producers in the field the ability to perform real-time, mixed-format editing, as well as real-time conversion of different resolutions, frame rates, and aspect ratios, all with a customizable user interface that allows users to work the way they want to.

CCTV made its decision on Grass Valley EDIUS Laptop Edit Stations after several rounds of testing and evaluations among all candidate vendors. That’s because EDIUS is able to help CCTV’s journalists to acquire and finish news segments as quickly, efficiently, and easily as possible. The system also recognizes a variety of formats, which means journalists are not limited to what footage they can use in their stories. This is very important when putting together a news story.

“Newsgathering organizations around the world are recognizing the value in speed and efficiency of a file-based workflow in the field and are increasingly turning to the EDIUS Laptop Edit Station for its cost-effectiveness and flexibility to handle a number of content creation tasks,” said Jeff Rosica, Senior Vice President of Grass Valley. “CCTV’s ENG operations will benefit greatly by using the EDIUS Laptop Edit Station and its viewers will benefit from expanded news coverage, with ability to handle a variety of video formats on a single timeline as well.”

Each EDIUS Laptop Edit Station is designed to support the real-time editing of all popular HD and SD formats including HQ, DV, DVCAM, HDV, DVCPRO, MPEG-2, and uncompressed video while also supporting file-based formats such as JPEG 2000, P2, VariCam, XDCAM, and GFCAM. It also provides real-time effects, keyers, transitions, and titles with new GPU FX GPU-accelerated 3D transitions.

No other NLE offers native, full-resolution, real-time editing of multiple layers of AVCHD material. EDIUS 5.5 can edit more than three layers of full resolution, full frame-rate AVCHD in real-time, without any special hardware nor expensive GPUs. This makes it the perfect editor for the many new DSLR models that are now hitting the market, providing broadcasters and professionals alike with much greater flexibility in the field, while still shooting at full 1920 x 1080 HD resolution.

About Grass Valley

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you’re watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you’re watching Grass Valley at work.

Grass Valley Edius