Changing the rules of the world of virtual studios for broadcasting

Changing the rules of the world of virtual studios for broadcasting

This NAB Brainstorm invites the public to become part of the virtual presentation thanks to the company’s ‘Laboratory Space’ environment

NAB 2016, booth 4617 - Brainstorm Multimedia, leading manufacturer of real-time 3D graphics and virtual studio solutions, will be the talk of the show with its 24 ft. virtual studio theater. The company will push the boundaries even beyond what is expected of their demos by showcasing a revolutionary virtual presentation called “From Leonardo to Ricardo”. This is a fascinating and visually stunning short history of the virtual world from its origins in the 15th Century to the present day.

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With a jaw-dropping theater presentation, the veteran Spanish company will demonstrate the new features of Brainstorm’s award-winning virtual set application, the Infinity Set, that are included in the patented TrackFree Technology.

Infinity Set’s hands tracking feature – which enables presenters to trigger animations and graphics with the simple movement of their hands – is part of the TrackFree Technology which is unique to Brainstorm and which offers tracking capabilities without any external hardware required. Top of the list of ‘must see’ features available thanks to TrackFree is the TeleTransporter, Brainstorm’s revolutionary ‘virtual traveler’ feature that already made a big splash during last year’s NAB show. The 3D Presenter is another unique TrackFree-based feature that generates a true 3D representation of the live presenter. This enables him or her to cast virtual shadows and reflections over other real and 3D objects within the virtual environment, greatly enhancing the realism of the program content. In short, what Brainstorm aims to do is to change the rules of the game by offering the versatility of tracking environments but without the complexity and at the much lower cost of a trackless solution.

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In an unprecedented display of accessibility, visitors will be able to enter the theater themselves in order to experience the virtual world first-hand thanks to the Laboratory Space that will be set up in the Brainstorm green screen presentation area.

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Another game changer that will be showcased at NAB is Aston Elections, the most cost-effective elections graphics solution available. Thanks to over 20 years of experience in elections projects, Brainstorm has created an application that offers a reliable and eye-catching elections graphics solution at a fraction of the usual cost and that requires no training or previous experience at all. Aston Elections users will be able to have a fully functional elections project ready to go on-air after just one day of preparation. Of course, broadcasters in need for high-end elections solutions will also be able to hire Brainstorm’s production services which have proven their ability many times in key elections projects with broadcasters such as NBC, TVE and the BBC.

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Brainstorm’s family range of products will be completed with the demonstration of eStudio V14, the latest version of the fastest, most powerful and flexible render engine on the market, and also Aston 3D, Brainstorm’s cutting-edge real-time 3D graphics creation, CG and playout solution. Celebrating 40 years since the first Astons were launched, the current generation of products is the most powerful and versatile 2D and 3D graphics solution available today.

About Brainstorm Multimedia:
Established in 1993, Brainstorm Multimedia provides industry-leading virtual sets and real-time 3D interactive graphics solutions for all broadcast graphics types and workflows as well as for feature film production and 3D real-time presentations. Brainstorm’s customer list includes many of the world’s leading broadcasters plus a large number of small and regional stations.

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