Calrec Audio Expands Presence In Asia/Pacific Region

Left: Graham Murray, head of Calrec’s Asia Pacific office, at the recent IBC exhibition. Right: Mr Ace Yip.

UK-based broadcast mixing console manufacturer Calrec Audio have expanded their office in the Asia/Pacific Rim region with the appointment of Mr Ace Yip to a full-time technical sales and support position.

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Calrec has had a permanent presence in Asia to support its distributors in the region since mid-2009, following a period when all sales and support was administered directly from the company's headquarters in the UK. Now based on the prestigious Alexandra Techno Park development in Singapore (also home to the local headquarters for Hewlett Packard, Nokia and Sennheiser), Calrec's Asian office is run by Graham Murray, who attributes the company's healthy and expanding sales in the region to having a local office in the right time zone for business in the region.

"We've had an increase of more than 250 percent in annual sales turnover in this region since opening the office in Singapore. We now have 12 Apollo desks in Japan, including our first Apollo at NHK, and recently 12 Omega consoles have been sold to South Korea," explains Murray. "It's all about our customers here feeling that we're committed to this region. We have a dedicated demo room in Singapore where we run seminars and product training, and we've found that this can be very useful to our distributors in the region when they're pitching to potential clients. The addition of Ace Yip to our staff will strengthen that commitment to our regional customers."

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Mr Yip, Calrec’s new Product Specialist Asia Pacific, is a fluent native speaker of Mandarin and Cantonese, and previously worked at MediaCorp, Singapore's largest broadcaster. In early Autumn this year, he began handling product demonstrations and presentations at the Singapore office.

"It's a pleasure to join the Calrec Audio team," comments Mr Yip. "I hope to add to the great work Graham has achieved over the past couple of years."

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