BVE 2012 Explores Growing Trend of Brands Becoming Broadcasters
Today’s marketing campaignsincreasingly involve someelement of online activity and video. Over the last few years more and morebrands have started to set up their own in-house studios because video playssuch an integral part in their marketing campaigns and, as a consequence, haveused BVE to source equipment. At the same time, ‘traditional’ marketingagencies are following suit to keep up with client demand.
Anyone looking to expand their brands’ reach by usingvideo marketing methods will find plenty of strategic advice and insider tips throughoutthe day, with companies including Red Bee Media, Fox International, Thinkboxand Upfront A sharing their expertise, led by the session chair David Brooks, Editorial Researcher for BRAD Insight. A visit to the exhibition will also provide practicalhelp with regard to the equipment and infrastructure required for setting upstudios, post-production facilities and workflows.