BVE 2012 Explores Growing Trend of Brands Becoming Broadcasters

Today’s marketing campaigns increasingly involve some element of online activity and video

The UK’s essential showfor content creation professionals, BVEand TPS, will present its strongest ever seminar programme this year and is setto highlight and explore a number of growing trends and opportunities forcontent creators. One area of particular interest is an entire one-day strand, entitled ‘Are brands the new broadcasters?' which takes place on Thursday 16th February. This series of seminars isdedicated to the recent phenomenon of an increasing number of B2B and B2Cbrands using video to promotetheir products and to launch new initiatives – and creating it themselves.

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Today’s marketing campaignsincreasingly involve someelement of online activity and video. Over the last few years more and morebrands have started to set up their own in-house studios because video playssuch an integral part in their marketing campaigns and, as a consequence, haveused BVE to source equipment. At the same time, ‘traditional’ marketingagencies are following suit to keep up with client demand.

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Anyone looking to expand their brands’ reach by usingvideo marketing methods will find plenty of strategic advice and insider tips throughoutthe day, with companies including Red Bee Media, Fox International, Thinkboxand Upfront A sharing their expertise, led by the session chair David Brooks, Editorial Researcher for BRAD Insight. A visit to the exhibition will also provide practicalhelp with regard to the equipment and infrastructure required for setting upstudios, post-production facilities and workflows.

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