BCE Receives Award of Excellence for Lalux's "Murphy's Law"
Corporate Media also gave an award to the film director of the production, Thomas Neunreither, for its creativity and its sense of humor in advertising.
The Corporate Media is a European Masterclass Community competition that rewards the new media, film and video elite.The community evaluates each entry and discusses the work achieved studying the audiovisual and digital solutions, tools, systems and products and delivers a “best of media” panorama.
The production “Murphy’s Law” (an adage which says that "Anything that can go wrong will go wrong") for Lalux (La Luxembourgeoise) was released in May 2011. It was the first Luxemburgish production to use the first person perspective, where the viewer sees through the eyes of the protagonist.
The objective of Lalux was to present and promote within a short space of time its new product "easy-PROTECT ". The clip highlighted the ease and advantages of combining into one single contract a whole range of insurance policies (car, home and civil liability) which everybody needs in his or her daily life.
As a general insurer, Lalux offers a full range of life and non-life insurance products and services. The two insurance subsidiaries have leading positions in the Luxembourg market. Currently, the Group employs more than 300 people in the Grand Duchy. The company has one of the densest networks with more than 1300 insurance agents including 60 professionals across the country.
About Broadcasting Center Europe (BCE)
BCE is a European leader in technical services in the areas of television, radio, production and postproduction, telecommunication, and IT. With its long experience on the media market, the BCE team provides high-quality services and finds the right solution to match any project and budget. With more than 200 high qualified and motivated employees, BCE serves about 400 clients in various sectors, such as TV channels, radio stations, film distributors, producers, advertising companies, telecommunications operators, and public services.