AXON Strengthens Latin American Sales Team with Appointment of Alfredo Cabrera

Director of Sales Americas, Johan Lieffers with Alfredo Cabrera, Latin America Area Sales Director

International AV conversion, processing and compliance recording specialist Axon Digital Design has announced a senior level appointment that is designed to strengthen the company’s sales drive in Latin American region where it is already experiencing significant growth. Alfredo Cabrera has been recruited as Latin America Area Sales Director.

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Cabrera brings extensive senior level broadcast industry sales experience in the region where he has worked for numerous broadcast technology vendors and also co-owned a post-production facility. At Axon, Cabrera will be responsible for supporting a number of key region accounts as well as driving the company’s strategic business development activity within the region. A senior appointment within Axon’s global sales and support team, Cabrera will work closely with Johan Lieffers, Director of Sales Americas at Axon.

Prior to joining Axon, Alfredo Cabrera worked with FOR-A, where he was Latin America Sales Manager, and Grass Valley Group where he was responsible for direct and partner sales management in the Central America region. “Axon is a growing company that intends to invest in the Latin America region,” commented Alfredo Cabrera. “After meeting with my new colleagues and talking to many satisfied customers in this region, I knew that Axon offers me the opportunity to grow as part of a successful team and company.”

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From its origins in the Netherlands 25 years ago, Axon has grown to become a worldwide broadcast industry leader with a global network of regional offices and sales partner companies. In recent years, the company has experienced steady growth throughout the region and the company’s Sales and Marketing Director, Harry Kanters, believes that this new senior appointment illustrates Axon’s ambitions to develop this trend further.

“We are pleased to welcome Alfredo into our rapidly expanding sales and service team – his specialist knowledge of the broadcast industry and the CALA region will strengthen our growth in South America,” commented Kanters. “Axon’s strong growth over recent years is a reflection of the quality of our products and of our team’s ability to support our customers. We will be able to put Alfredo’s talents and experience to good use.”

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About AXON
Based in Gilze, Netherlands, Axon develops, manufactures and markets high quality broadcast equipment for the conversion, processing and compliance recording of audio and video signals. Products integrate advanced signal processing techniques, innovative engineering and modular flexibility and provide high quality, affordability and reliability within mission critical applications.

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