ATTO Technology Sponsors Avid Customer Association Inaugural Event, “Avid Connect 2014”

Continuing to help drive the future of the professional media industry

ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments for more than 25 years, today announced its sponsorship of Avid Connect 2014 in Las Vegas, Nevada, April 4 through April 6.

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The inaugural event of the Avid Customer Association (ACA) will take place at the Bellagio hotel, just prior to the annual National Association of Broadcasters (NAB) show. The ACA is a multifaceted program designed to engage with broadcast, creative and media customers, with the objective of addressing the most important issues facing the media industry today.

Run by and for the professional media community, Avid Connect will address the most pressing issues, from media creation, to distribution and consumption. Attendees will have the unique opportunity to network with the most influential users, decision makers and technology innovators in the media and entertainment industry.

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"Avid and ATTO are two of the pioneers that revolutionized workflow in the media & entertainment industry over the last 25 years," said Wayne Arvidson, vice president of marketing and channels at ATTO Technology. "We're proud to be a sponsor of Avid Connect which provides an excellent forum for the top companies and thought leaders in the industry to share ideas and shape the next generation of solutions."

ATTO will provide industry professionals with a valuable opportunity to learn more about the technology that will enable the next generation of the industry. ATTO’s booth will highlight their Celerity™ Gen 5 Powered 16Gb Fibre Channel Host Bus Adapters (HBAs), ExpressSAS™ 6Gb SAS/SATA RAID Adapters and Thunderbolt™ technology-enabled Thunderlink™ Desklink Devices.

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Celerity Fibre Channel HBAs are designed to cover the full performance spectrum from enterprise to workgroup, and server to workstation environments. This highly integrated family of adapters is engineered to optimize data transfer using a combination of features that enhance the data delivery process. ATTO's Celerity Gen 5 Powered 16Gb Fibre Channel quad-channel HBAs, the first of its kind in the market, address the high bandwidth needs of Linux® and Windows® platforms in high performance computing, virtualization, and are also tunable for high IOP environments typically found in enterprise data centers.

For over 20 years, ATTO’s RAID technology has provided “no-compromise” solutions with the highest performance and data integrity. ATTO’s ExpressSAS RAID Adapters provide high performance data protection to direct attached SAS and SATA JBOD storage. Optimized for extremely low latency and high-bandwidth data transfer, the wide variety of port configurations and RAID levels offer flexibility for the most demanding applications. Additionally, features such as DriveAssure™ extend the life of drives in a system and provide 100% throughput even during rebuilds, ensuring maximum uptime and productivity, and reducing maintenance costs.

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ATTO ThunderLink and ThunderStream™ Desklink Devices enable today's small form factor and mobile platforms to connect into high performance storage and networks, including SAS, SATA, Fibre Channel or Ethernet infrastructures. ATTO ThunderLink and ThunderStream products are focused on applications where performance and latency management are essential. With Desklink connectivity, creative, engineering and scientific professionals that utilize all-in-one systems and mobile “workbooks” now have access to high performance storage and networks at speeds not previously available.

A live demonstration of ATTO’s recently introduced Thunderbolt 2 Technology-Enabled ThunderLink  Desklink Devices will also be showcased at the ATTO Booth SL7613 at the 2014 NAB Show in Las Vegas, Nevada April 7 through April 10.

"Powering the world's content from creation to delivery is enabled by the ground-breaking technology ATTO continues to innovate, for every aspect of the workflow and infrastructure," added Arvidson. "Avid Connect and NAB will showcase our latest solutions to support the ever increasing demands of higher resolutions, multiple formats, and full integration with a company's IT infrastructure in order to create and monetize their content."

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